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... Walt Disney: A Media Powerhouse Facing Intense Competition, Opportunities for Growth 26 July Introduction For more than nine decades, Walt Disney is a widely-known cartoonist, who created Mickey Mouse and many other lovable characters. The Walt Disney Company’s roots began on October 16, 1923, when Walt signed a deal with M. J. Winkler to create a series of Alice Comedies. This contract formed the first Disney Company, called The Disney Brothers Studio. On October 1, 2005, Robert A. Iger becomes president and chief executive officer of The Walt Disney Company. The Walt Disney Company's headquarters are located at 500 S. Buena Vista St, Burbank, CA 91521. At present, The Walt Disney Company,...