... DILEMMA: BIG UNILEVER FIASCO It was only on August 19th, 2009, when Saad khan a Pakistani swimmer lost his life during a reality show sponsored by Unilever. The Company in its quest to attain a promotional tie for its Clear shampoo, planned to air a reality show.
The reality show subjected contenders to harsh underwater challenge, which involved 4 participants to carry a 7kg weight on their backs across a deep lake (8 feet at center) in the Bangkok Capital of Thai.
Saad khan, a 32 year old, father of four, left behind him a window and a grief-stricken family of 4 kids, aged between 7 and 2. Mr. Khan a banker as well as an expert swimmer was a participant of this fateful underwater reality challenge...