... Walmart: Strategic Analysis Company Information Walmart is a discount retailer, which started in 1945 as a single store in Rogers, Arkansas, and grew to thousands of stores within and beyond the United States. Walmart is known for providing its customers with greater value for lower costs. Customers can shop online, through their mobile devices, or by visiting Walmart’s physical stores located across the United States, and worldwide.
Walmart made revenues of $476,294 million in financial year 2014, followed by Costco and Target (Walmart, 18). As such, Costco and Target are Walmart’s main competitors in the retail industry.
Walmart’s strength lies in its cost leadership strategy which allows the ret...