... Analysis In this paper, a Toulmin Analysis will be carried out, of the online advertisement for Smile Brite teeth whitener in the Top, Teeth Whitening Kits website (TTWK, 2009).
Claim: The company Smile Brite claims that their teeth whitener is dentist approved, effective against red wine, coffee and cola stains, and lets the user’s confidence shine through their smile. The home treatment kit is more convenient as compared to costly, and time consuming visits to the dentist, with the use of harmful ultra violet lights.
Support: Tests conducted by Dr. Lou Siegleman have indicated that there is an improvement of up to 8 times in the brightness and whiteness of teeth (TTWK, 2009).