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Products are central to most organizations whether they are in the form of tangible goods or of services. Traditionally, manufacturers have been concerned with the design and production of products, whilst retailers have had the task of gathering together a relevant and inspiring selection of goods and making them available to consumers at convenient locations and times. The aim and task of product promotion is to familiarize the target audience with the product and inform about its benefits and advantages.
Marketing mix insists of four Ps: product, price, place and promotion. In this case, marketing management (i.e., analysis, planning, implementation, and control of the marketing mix to r...