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... is no Such Thing as a Global Product: Critical Analysis of the ment with respect to consumer electronics market World Exports in 2004 grew to $ 11,032 billion (www.wto.org), and the past decade has seen more and more corporations breaking the national barriers to tread on foreign soils with their wares. Global trade has become very lucrative with governments encouraging exports, and MNCs taking advantage of lower manufacturing or labor costs in international markets.
A Global Company is the one that operates in more than one country, and is able to streamline its processes so as to operate synergistically in diverse locations. (Philip Kotler, 2000) Most global firms try to introduce their existing pr...