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... Kindle Kindle According to a survey done by Amazon Company themselves, millions of people are assumed to be using the kindle bearing in mind that 3 million kindles have been sold since 2009. The kindle, even though it provides a digital version of a book, is said to be a less expensive option of acquiring a book due to the digital format (Fox, 2012). Therefore, in order to allow more people to read more books, it is vital to come up with a proper pricing technique, which will ensure that the number of people using the kindle doubles or triples in a short period of time. Since not many organizations have managed to come up with a technology that can challenge the kindle, it is vital for Amazon to...