The Consumer Value from Online Shopping
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... Proposal to Examine the Consumer Value from Online Shopping
Internet users perform variety of activities on intern like seeking information, entertainment, communication etc (Schlosser Kanfer p12, 1995). The emergence of Internet and e commerce has given momentum to the concept of online shopping also. Online shopping is “a process consumer goes through to purchase products or services over the Internet from different e-shops, e-stores, Internet shops, web shops, online store, or virtual stores” (Miles, Howes, Davies, p131, 2002). As the trend of e commerce is getting popularity, the satisfaction of the consumers is also becoming an important issue for the businesses, researchers and the consumers. (...