New business proposal
16 pages (4000 words)
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... Executive Summary: ASOS.com is an online retailing unit, and it has a wide presence in Europe and America. The company seeks to introduce the production and supply of ballet shoes, which customers have played a role in its design. Allowing customers to choose the design of their shoes is a differentiation strategy that the company aims to use in achieving a competitive edge over the rival companies. This is because the footwear industry is very competitive in United States, and the only method to break into the market is to come up with innovative ideas aimed at capturing the market.
This paper also contains the market analysis of the product, describing the industry, size of the market, and the des...