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... Role in Society: Ethical Issues The media plays a significant role in the society by acting as a watchdog and playing the roles of deliberation, agenda setting and being informative. While playing these roles, the media is expected to act ethically by adhering to specific codes of ethics and ethical standards including fairness, transparency, public accountability, objectivity, impartiality, accuracy and truthfulness (Bauder, 2009). These principles ensure that the media provides trustworthy information and disseminates it successfully to the public.
As an informative platform, the media is faced with the ethical issues of limitation of harm and privacy concerns. In this case, the media is faced wi...