A marketing plan refers to a business manuscript written for the intention of recounting the present market position of business entity and its marketing strategy. In essence, a sound marketing plan is solidly founded on a solid marketing strategy. The General Mills Company will be considered in this study. General Mills is one of the largest producers of packaged food, which include Big G cereals, Baking products, snacks, Frozen foods, meals among others. This essay seeks to study a marketing plan for the General Mills’ National Retail Organization (NRO). A Marketing plan involves five key sections, which include situational analysis, marketing strategy, marketing mix, Financi...