... BRIEF Client Campaign/job Job number Prepared by Distribution list Background: websites:http www.thefwa.com,http www.the15reasons.com
1) Advertising objective: A video interactive website to acknowledge the benefits of owning the Play station 3 other than for gaming. (15 reasons, n.d)
2) Target Audience: Targeting the younger generation of audiences (15-29 years, males and females in Canada) and anyone interested in gaming and new technology. 15 reasons, n.d)
3) What are their beliefs?
Many individuals believe that the Play station 3 is only a hardcore gaming console, this site is to convince and change that belief, bring them up to date on the play station 3. (15 reasons, n.d)
4) What do we want th...