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... Loyalty defined by Peter Doyle of Warwick is “A symbol, design, or some combination which identifies the product of a particular organization as having a substantial, differentiated advantage”. The differentiated advantages are when customers have good attitudes toward a Brand shown through repeat purchase behavior and recommendation of the product; the most important aspect of Brand Loyalty is the true good feelings of a consumer towards a product. This essay will deal with the aspects of Brand Loyalty.
Brand Loyalty has five advantages; 1-profit, 2-reduction of new customer aquistion costs, 3-word of mouth helps marketing, 4-customer willingness to pay higher prices, and 5-higher Brand Loyalty re...