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... Management Chapter Introduction According to Dr.Philip Kotler, marketing is a "human activity directed at satisfying needs and wants through exchange processes". 1
Brian Norris defines marketing as "The process of repeatedly moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate a "sale" then it's not marketing."2
Marketing management the art and science or managing marketing activities. It is a business discipline, which manages an organization's marketing techniques so as to reap benefits of enhanced profits and business growth. Effe...