Buyers behaviour - samsung galaxy
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... Buyers Behaviour - Samsung Galaxy Affiliation: Analysis Buyer behaviour is influenced by a myriad number of factors, all of which impact on the final outcome of the decision made by the consumer. In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91). This is more so in a market where competition is intense, sellers are many, and the target market is relatively the same. Such a market environment informs the analysis of Samsung Galaxy in terms of the behaviour exhibited by...