WhatsApp Case Study
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... WhatsApp Case Study Summary WhatsApp is an app designed for the use on smartphones and provides an instant messaging option. Users of the app are able to send images, videos, text messages, audio media messages and user location information. The mission of the application is creating a cheaper option for text messaging with increased features on media messaging.
Since the creation of WhatsApp, the app has been growing massively across the globe. By April 2015, the application had eight hundred million active users. This number represents the increasing massive market perception of the app. In addition, WhatsApp has been able to beat existing and new competitors in the instant messaging industry. Th...