How the brand portfolio adds value to their stakeholders
... Brand Portfolio Adds Value to the Stakeholders of Zara Total Number of Words: 3,048 Introduction
Zara is a clothing company that serves the needs of men, women, the young adults and kids. Founded and established by Amancio Ortega Gaona back in 1975, the management behind Zara was able to open as much as 2,692 retail store outlets around 62 countries all over the world as of 2006 (Lopez & Fan, 2003). Given that the distribution management of Zara is being handled by Inditex Group1, the company manages to become the second biggest international fashion companies all over the world (BBC News, 2008; Zara, 2008; Manning-Schaffel, 2004).
The business success of Zara can be noted with its recent profit of a...