Brand Extension Marketing Plan
... Allen Brand Extension Marketing Plan Kaplan December 29, Brand Extension Marketing Plan 3.0 Marketing Strategy 3 Mission The main objective of the brand extension strategy is to reduce formalities associated with the launch of a new product (Berry, & Wilson, 2001). Thus, Clean-So aims to utilize existing Al-Mara brand, as a platform to launch a new product. Although Clean-So seeks to increase its sales, it is concerned with the quality of its products. Moreover, the company aims to meet the expectations of its customers by establishing a brand that meets their lifestyle. The brand extension project is a twofold strategy aimed at utilizing existing resource to create utility.
3.2 Marketing Objectives