The Current Position of Starbucks
... Current Position of Starbucks
The current strategic position of Starbucks stores is that it is on a decline in every aspect of its original mission, vision and goal. Starbucks has failed to put focus on its customers needs. Initially, Schulz paid great attention on what the customers viewed about their services and the quality of their commodity. Also, the original mission of the company was to appear unique; the way they delivered their services, the way they handled their workers, the relaxing atmosphere the customers got from every store belonging to Starbucks changed drastically (De Wit & Meyer, 2010)
However, Starbucks uniqueness has changed. Though profit maximization, sales maximization make...