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... Research Introduction Qualitative research deals with the exploration of issues, comprehension of phenomena and finding answers to questions. Qualitative research focuses on “why” things happen the way the do as opposed to “how” they do (Qsrinternational, Nd). Better stated, the method seeks to establish why people have certain attitudes, behaviors, lifestyles, motivations and value systems among other characteristics (Qsrinternational, Nd). Normally, qualitative research is based on the analysis of information that is either formal or unstructured. As opposed to quantitative research, qualitative research relies not on numbers and statistics. In most cases, qualitative research depends on small...