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... What does postioning mean in marketing? In marketing positioning means creating an image for a product: in the minds of the peopleto whom the product is to be sold. “A market is a set of companies with common attributes.” (Blank, Steven G. 2006 p.47). Positioning is much like a ranking system. (Pinson, Linda; Jinnett, Jerry 2003 p.166). Positioning establishes the desired perception of the product, within the target market, relative to the competition. A well-planned and executed positioning positively differentiates the product from the competition. For maximum effectiveness, all marketing activities for a particular product should reflect one correct positioning. Product positioning should be...