Marketing and health care
... and health care
Healthcare is concerned with providing patients with medical goods and services for curative and preventive care. In this era of severe competitiveness, marketing plays an important role in the healthcare and wellness sectors. Marketing can be defined as a process of creating, promoting and delivering goods and services that have value for customers, clients and the society at large. Based on this definition, healthcare marketing relates traditional marketing methods and strategies to the healthcare industry (Rooney, 2009, p.242). With a proper marketing strategy, it is possible for any doctor or hospital to enhance revenue, attract patien...