Literature Review

Literature Review

4 pages (1000 words)
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... Review: Effect of recession in the Indian ship breaking industry Introduction The current recession or economic crisis has affected almostthe entire world and the entire industry sectors. It came at an unexpected time and many countries and industries failed to take any precautionary measures to tackle it. India as a country escaped from the recession without many injuries. In fact, Indian ship breaking industry has got more business in the current recession period compared to other years. The ship recycling industry at Alang in Gujarat, the world’s largest graveyard of ships in terms of capacity, has faced a rush from companies docking vessels for disposal to avoid a downturn in freight rates...
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An Assessment of the Auto Industry of Europe: Prospects for Growth and Development
An Assessment of the Auto Industry of Europe: Prospects for Growth and Development
23 pages (5750 words)
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... Assessment of the Auto Industry of Europe: Prospects for Growth and Development Table of Contents Table of Contents 2 Introduction 3 2. Theglobal context of the car industry 3 2.1 Economic importance 5 3. The Industry Profile 7 3.1 Manufacturers 7 3.1.1 Passenger cars 7 3.1.2 Commercial Vehicles 8 3.1.3 Buses 10 3.2 Suppliers 11 4. Developments and new technology in the car industry 12 5. Innovation and competitiveness 14 6. Market analysis 16 7. SWOT analysis of the European auto industry 18 7.1 Strengths 18 7.2 Weaknesses 19 7.3 Opportunities 19 7.4 Threats 20 8. Conclusion 20 References 22 Appendices 24 1. Introduction The auto industry of Europe is more than a hundred years ol...
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Crisis Within an Organization

Crisis Within an Organization

11 pages (2750 words)
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... within an Organization Introduction Many organizations go through ups and downs. Such is the nature of financial, political, social, and economic organizations. The responsibility of resolving these issues are often left to the hands of the managers and the members of the organizations. However, the process of unraveling and resolving these issues often goes through the ethical and moral discussions between and among the members of the organization. This paper shall discuss the Toyota Crisis. It shall discuss this issue in terms of how the organization and individuals within Toyota were called upon to exercise moral judgment and to act responsibly. The facts of the crisis shall first be set...
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LAW FOR BUSINESS
LAW FOR BUSINESS
5 pages (1250 words)
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... Consequential and pure economic loss in negligence S. Anthony, (2009) pure economic loss is a category of loss suffered by a claimant and which is not consequential upon or stemming from physical damage to physical property or to a person. Pure economic loss is loss which is economic in nature only. Taking an example, if someone working at a benefits office negligently fills ones’ benefits form so he or doesn’t don't get the unemployment benefit for a month, that is pure economic loss.  Consequential economic loss is the economic loss that results directly from personal injury or property damage. An example is if you negligently cause someone to break his or her leg and can't work for two weeks, the ...
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Internet use for business -Chapter 6
Internet use for business -Chapter 6
1 pages (250 words) , Download 0
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... Project outline Great number of internet users in the word is business owners have find out the power of connecting to the customers and their colleagues electronically. Internet use by the owner of a business over a period of time can help to move the company to the next level. Internet can be used by businesses to search for competitors. For example, hoovers.com allows searches for comprehensive information on businesses all over the country. Search on an internet on a competing company leads to articles and new stories about the competition and this may make the owner of the business to prepare for the changes in industry. The basic use of internet for businesses is buying and selling of goods...
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Non-Tariff Barriers in South Korean Automobile Market
Non-Tariff Barriers in South Korean Automobile Market
36 pages (1750 words)
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... Barriers in South Korean Automobile Market Abstract Recent South Korea-United States FTA (KORUS FTA) renegotiations concerning an automobile industry trade issue can be regarded as a result of aggressive regionalism which represents a series of age-old bilateral trade conflicts and difficulties of solving problem in a whole scale manner between the two long-time allies. In spite of their efforts to mitigate the conflicts, the recent global financial crisis and the bankruptcy that U.S. automobile industry experienced have made it even harder to mutually ratify the treaty. Under these cir¬cumstances, U.S car manufacturers, while concerning about the real impact of KORUS FTA, claims that the trade barri...
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Recommendation Memo
Recommendation Memo
6 pages (1500 words)
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... Memo Table of Contents Cars for Ageing Population 3 Project Management Process Along With Selection Criteria 4 Phase One: Prioritization and Selection of Projects 5 Estimation of the Cost of the Project 6 Balanced and Weighted Ranking 7 Phase Two: Maintaining the Pipeline 8 Measuring The Performance Of The Project 8 Application of the PPM Process to Support our New Product 8 Selection Criteria Matrix 9 References 14 Memo To: Richards Gill (Manager) From: Team Cc: Date: 10 / 10 / 2011 Re: Part II Team Paper Cars for Ageing Population It has been forecasted by AutomotiveWorld.com that there will be stable growth in light vehicles of United States registrations in the year 2015 by 16.3 million. It has...
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South Korean Automobile Market - Non-Tariff Barriers
South Korean Automobile Market - Non-Tariff Barriers
36 pages (1750 words)
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... Korean Automobile Market - Non-Tariff Barriers -A case study of trade with the U.S Abstract Recent South Korea-United States FTA (KORUS FTA) renegotiations concerning an automobile industry trade issue can be regarded as a result of aggressive regionalism which represents a series of age-old bilateral trade conflicts and difficulties of solving problem in a whole scale manner between the two long-time allies. In spite of their efforts to mitigate the conflicts, the recent global financial crisis and the bankruptcy that U.S. automobile industry experienced have made it even harder to mutually ratify the treaty. Under these cir¬cumstances, U.S car manufacturers, while concerning about the real impact...
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Strategy Thinking ( BMW: The Ultimate Driving Machine)
Strategy Thinking ( BMW: The Ultimate Driving Machine)
6 pages (1500 words)
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... BMW: The Ultimate Driving Machine An analysis of positioning strategy of BMW Introduction The primary reason for purchasing a product is that it satisfies some need of the consumer and, as every student of marketing is aware of, there are basically two types of needs – emotional and functional. There is an upper limit to functional needs – a person cannot ride two cars simultaneously but there is no upper limit to emotional needs – a person can keep as many cars in their garage as they please. If marketers can create a distinct brand image of their offerings they would be able survive the relentless onslaught from rival brands, else they would simply fade away from this intensely competitive niche...
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Management Task Analysis
Management Task Analysis
4 pages (1000 words)
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... Management Task Analysis AFFILIATION: Management Task Analysis Introduction to the Automobile Industry The globalization and continuous changes in the demands of the customers have created a new hype in the market and the organizations are undergoing drastic transformations to incorporate the changing dynamics of the environment (Andreas, Gassman, & Eisret, 2007; Koneig, 2010; Sturgeon, 2006). In order to survive in today’s competitive environment, the organizations need to ensure that they are proactive in every aspect and Gereffi, Humphrey and Sturgeon (2005) suggested that the companies need to continuously monitor the events happening in their surroundings. Although all the industries need to...
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Justifying the product/market decisions taken in terms of market selection/entry and product, communication and pricing strategi
Justifying the product/market decisions taken in terms of market selection/entry and product, communication and pricing strategi
12 pages (3000 words) , Download 1
... Marketing of a product/ car in the Chinese market Table of contents Executive summary 3 2.Introduction - Product introduction 3 3. Method Entry –PESTLE 4 4. Limitations and challenges 4.1 Short term limitations 6 4.2 Long term limitations 6 5. Communication strategy 5.1 Advertising 7 5.1.1 Marketing mix 7 5.1.2 Promotional tools 8 5.1.3 Sales promotions 8 6. Pricing strategy 9 7. SWOT 10 8. Conclusion and Recommendations 11 References 13 1.Executive summary The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulences. Marketers can ensure that their plans will be welcomed by the public/ target market by...
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The Fast Food Industry Effect on America
The Fast Food Industry Effect on America
4 pages (1000 words)
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... The Oppressive Force of Fast Food Fast food, a staple in many Americans lives was not always as prevalent or accessible as it is now. What began as small mom and pop kiosks has morphed into one of the largest industries in the world. The effect that fast food has had on the United States and the world in general can be summed up by Paolo Freire. Freire states that the “interests of the oppressors lie in, as asserted by de Beauvoir, “changing the consciousness of the oppressed, not the situation which oppresses them”. While fast food may or may not be considered an oppressive force, the truth remains that fast food has not quintessentially changed since its inception, but the beliefs of what fast ...
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Industrial revolution
Industrial revolution
3 pages (750 words) , Download 1
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... Industrial Revolution Industrial revolution is a factor of more industries emerging because of increased power of innovation driven by technological advancement. Every technology that is brought forward increases the potential for nations and individual to put up more industries that produces products to cater for increasing market demands globally. Every technology however, has its pros and cons and it is important to review some of the articles as highlighted by the economist. To begin with, the first article to look at is then layer-by-layer on how a three-dimension printer works. Three-dimension printing includes a progression in which a software solicitation directs a succession of numerical...
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Case Study: The World Trade Organization

Case Study: The World Trade Organization

8 pages (2000 words)
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... W The World Trade Organization (WTO) is the only international organization dealing with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible. At the heart of the system known as the multilateral trading system are the WTO's agreements, negotiated and signed by a large majority of the world's trading nations, and ratified in their parliaments. These agreements are the legal ground-rules for international commerce. Essentially, they are contracts, guaranteeing member countries important trade rights. They also bind governments to keep their trade policies within agreed limits to everybody's benefit. FDI: Broadly spe...
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Coursework
Coursework
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... Causes of the failure of an object can be multifarious, one of which is creep. Creep is the tendency of a material to deform permanently under the action of stresses (Avner, 1985). The phenomenon of creep is time dependent and greatly sensitive to operating temperatures-creep increases with an increase in temperature. Widely disregarded and underappreciated, failure at recognizing the possibility of creep in a component or inadequate action to rectify creep may cause the failure of the material or the machine, rendering great financial loss in terms of output services/product. A few examples of failure caused by creep in the transportation industry are outlined below. Car engines encounter very high ...
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Total Cost Minimization
Total Cost Minimization
3 pages (750 words) , Download 3
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... Total Cost Minimization of Introduction That about 60 million automobiles are manufactured in a year points tothe economic and industrial force that the automotive industry is. In fact, the automotive industry consumes almost half of all world’s oil and directly or/and indirectly employs more that four million people. The strong influence of the automotive industry persists despite the low profitability and overcapacity challenges that many of the automobile manufacturers face. Importantly, the industry avails well-paying jobs and linkages and businesses to supplier industries, further expanding its influence in world economic and industrial development (Georgano, 1985). This paper explores the...
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Are Electric Cars Good for the Automotive Economy in the US
Are Electric Cars Good for the Automotive Economy in the US
5 pages (1250 words) , Download 1
... ARE ELECTRIC CARS GOOD FOR THE AUTOMOTIVE ECONOMY IN US? Submitted By 3 Introduction 3 Review of related literature 4 Research Methodology 5 Result 7 Conclusion 7 Bibliography 9 Abstract The rising petroleum prices and growing environmental concern has brought innovation not only in design but also in technology of the automobile industry. Recently a shift towards alternative fuel technology such as electric hybrid cars has been observed. A critical analysis of this shift revealed that this shift in technology is not only beneficial for the customers in terms of the fuel efficiency but it is also beneficial for the economy in terms of positive net impact on employment, trade balance and environment...
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Industry Analysis: Consumer Electronics
Industry Analysis: Consumer Electronics
12 pages (3000 words)
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... Table of Contents Executive Summary 4 2 Consumer Electronics Industry: An Introduction 4 2 Consumer Electronics (CE) Value Chain 5 3 Market Overview 6 3.1 Market Size and Growth 6 3.2 Market Share – Geography wise 6 3.3 Market Share – Segment wise 7 3.4 Key Players 7 3.5 Key Drivers of Growth 8 3.6 Key Issues and Challenges 9 4 Channel Analysis 9 5 Market Environment: Function of Product Life Cycle 11 11 6 PESTEL Analysis 12 6.1 Political Factors 12 6.1.1 CEA and the Political Action Committee 12 6.2 Economic Factors 12 6.3 Social Factors 13 6.4 Technological Factors 13 6.5 Environmental Factors 13 6.6 Legal Factors 14 7 Porter’s Five Forces Analysis 14 7.1 Threat of New Entrants (Low) 14 7.2...
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Industry Analysis - Consumer Electronics
Industry Analysis - Consumer Electronics
10 pages (2500 words)
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... of Contents 1 Executive Summary 4 2 Consumer Electronics Industry: An Introduction 4 2.1 Consumer Electronics (CE) Value Chain 5 3 Market Overview 6 3.1 Market Size and Growth 6 3.2 Market Share – Geography wise 6 3.3 Market Share – Segment wise 7 3.4 Key Players 7 3.5 Key Drivers of Growth 8 3.6 Key Issues and Challenges 9 4 Channel Analysis 10 5 Market Environment: Function of Product Life Cycle 12 12 6 PESTEL Analysis 13 6.1 Political Factors 13 6.1.1 CEA and the Political Action Committee 13 6.2 Economic Factors 13 6.3 Social Factors 14 6.4 Technological Factors 14 6.5 Environmental Factors 14 6.6 Legal Factors 15 7 Porter’s Five Forces Analysis 15 7.1 Threat of New Entrants (Low) 15 7.2 Barga...
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Design a factory
Design a factory
10 pages (2500 words)
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... and Section # of Various car companies employ different methods to keep their dominant presence in their respective markets. Industrial manufacturing has undergone a constant development since the invention of machines and different discoveries of machining methodology. The invention of the wheel is history, robotic machineries and sensors have been integrated into production houses to generate a millions of products per time unit. All this was possible by inventing simple at first and then complex repeatable machining and processing ways. The report reflects a very significant aspect of industrial engineering advancement. The research is tied around dyeing and molding methods used by industries to ...
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Should Cars Be More Efficient
Should Cars Be More Efficient
8 pages (2000 words)
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... Should Cars Be More Efficient Introduction Global development or improvement in technologies has apparently changed the living style of the human society with facilities of increasing mobility. Day by day, automobile is becoming the primary assistance in human lives. Consequently, the consumption of automobiles is increasing globally to a large extent, which again deliberates the increasing demand for fuels, especially the non-renewable natural resources. In the current state of the global market, the prices of fuel are highly unsteady at an increasing rate. With the increase in fuel prices, consumers are quite likely to expect that the price of the car should meet with the budget allotted...
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Scheduling apps impact on public transportation

Scheduling apps impact on public transportation

8 pages (2000 words)
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... Apps Impact on Public Transportation of Affiliation: Scheduling Apps Impact on Public Transportation Introduction In the current wave of technological developments as an attribute to globalization, many industries have devised numerous mechanisms involving the use of technology, which work to make easy the different operations in such industries. In the taxi industry equally, has undergone significant and drastic changes in the recent years, which involved the introduction of application-based taxi and car services. The transport sector has for a long period been chaotic operations, making people have the will to ride the bus or train, unless the appropriate and effective management tools are put i...
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The growth of car industry in a developing country - CHINA, USA and UK

The growth of car industry in a developing country - CHINA, USA and UK

40 pages (10000 words)
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... The growth of car industry in a developing country China, United s of America and the United Kingdom Dissertation submitted to Bradford College in partial fulfilment for the requirements of the MAIBM programmed By YING LUO Reg No: College no: 10065347 Under the guidance of Margaret Donegan Bradford College January - 2010 DECLARATION The work submitted in the dissertation is the result of my own investigation, except where otherwise stated or referenced. It has not already been accepted for any degree, and is also not being concurrently submitted for any other degree. Ying Luo January-2010 ABSTRACT Car technologies include pioneering power sources and equipment that are developed to assemble autom...
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Microeconomics

Microeconomics

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... AND DEMAND This article about the car industry reports just the facts about the car industry in Europe. It is not an editorial, but a piece ofstraight reporting. The issue it discusses relates to markets, market structure, and technological innovation and how these have been affected by global competition. It talks about how an over-supply of cars has effected the marketplace in Europe. There is little question that the changing global business environment has a major impact on both the market for automobiles and the structure of the automobile industry. For a long time the American luxury automobile market, for example, was dominated by the GM Cadillac and the Ford Lincoln. However with the reducti...
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Market Research
Market Research
4 pages (1000 words)
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... Task: Market Research Introduction Exportation of cars to other countries may face various challenges. Considerations must bemade through weighing between the available options before making an informed choice. For this reason, it is critical to have information about the countries’ foreign policies and restrictions that may affect trade. For this reason, a research on what transpires deems necessary before making a choice. In this case, two countries of interest will be analyzed from diverse angles so as to make a favorable decision on where to sell cars as an export business. Brazilian situation Foreign relation among the government of Brazil and other nations and international organizations suppor...
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Criminal law
Criminal law
4 pages (1000 words) , Download 1
... Criminal Law Homicide is defined as an act of killing a human being by another. Murder and manslaughter are two offenses that comprise homicide. Murder occurs when a person who commits the crime is of sound mind, alive and has an intent to kill. Manslaughter can occur with intent but only where partial defense can apply, like loss of control. A death that results from a grossly negligent conduct is also considered a manslaughter as well as a death that results from an illegal act involving harming another person (not necessarily killing a person). There can be two types of manslaughter, voluntary and involuntary. Voluntary manslaughter occurs when a person kills with a malice aforethought or...
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Marketing 2500 24 hours
Marketing 2500 24 hours
10 pages (2500 words)
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... Contents Executive Summary 3 Background 4 Introduction 4 International and domestic marketing environment analysis 5 Demand and Supply analysis 7 Expected sales and market share analysis 8 Market Growth 8 Market structure 10 Market entry mode analysis & strategies 11 Factors influencing the SME market entry modes 12 Estimated budget 14 Conclusion 15 Bibliography 16 Executive Summary In China SME is categorized as a business entity with 1-1000 employees. This is a marketing diversification proposal that focuses on the Chinese market for compact and small cars. The Chinese market is a rapidly growing as a whole due to the increase financial status of the population. This proposal paper discusses the...
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Explore Canadian cultural developments and further examine those which would impact the investment plans of a German-based luxury car manufacturer

Explore Canadian cultural developments and further examine those which would impact the investment plans of a German-based luxury car manufacturer

2 pages (500 words) , Download 0
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... of Canadian culture on investment al affiliation Effects of Canadian culture on investment Theinability of Canada to improve businesswise as compared to other industrialized nations is accredited to culture. This culture is deeply rooted in the country’s history, the need to preserve their culture and the reluctance to make serious investments due to their fear to take risks. Firstly, the reluctance to develop their businesses hinders the innovation of new industries in the country thus making the Canadian country to largish backwards in terms of productivity. Additionally, a long-standing conservatism culture is the most intense obstacle to the country’s worldwide competitiveness (OVSEY, 2012)....
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Domestic Transportation Infrastructure
Domestic Transportation Infrastructure
15 pages (3750 words) , Download 2
... A transport is a means through which people shift from one place to another. There are many reasons for people to move from a place toanother which may include studies, job or any other purpose. Whatever the reason for travelling from one place to the other place would be, means of transportation serve important purpose in making people fulfill their various needs. The modes of transport include: Cars Bus Trains and Trams Airplane Ferries and ships etc. Hypothesis: The hypothesis in this paper is that “if cycling infrastructure is provided, consumption of fuels can be controlled”. The paper will discuss what modes of transport are, which modes of transport are more commonly used in urban and...
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Using an extended example critically examine whether the sector matrix framework gives a better strategic understanding of product markets than the concepts of product or commodity chains

Using an extended example critically examine whether the sector matrix framework gives a better strategic understanding of product markets than the concepts of product or commodity chains

8 pages (2000 words)
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... Using an extended example critically examine whether the ‘sector matrix’ framework gives a better strategic understanding of product markets than the concepts of ‘product’ or ‘commodity’ chains. The present scenario of globalization has brought an interesting change to the way production of commodities has usually taken place. The production of a single commodity might not remain confined to one particular country; it can be spread to a number of regions. Different components of a commodity can be produced in different countries depending on the comparative advantage enjoyed by that country or region in production of that component. This has given rise to the concept of commodity chain. Different f...
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Nissan Skyline

Nissan Skyline

6 pages (1500 words)
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... one of the most remarkable Japanese cars, the Skyline has been introduced in a variety of models for over 40 years by now. The introduction of the car happened in 1952 with the Skyline ALSI-1 produced by the Prince Motor Company (the company itself was established in 1952 by the Tama Electric Car Company). Tama changed its name to Prince Motor Company in recognition of the Emperor of Japan Crown Prince Hirohita, and started producing petrol powered instead of electric cars. Prince used an engine designed by Fuji Precision Industries, a company which was established by Nakajima Aircraft Company. In 1954 the two companies were merged together. (http://history.jbskyline.net/). The Nissan Skyline is an i...
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Blue ocean strategy report
Blue ocean strategy report
3 pages (750 words) , Download 1
... Ocean Strategy Introduction The book Blue Ocean Strategy is written by W. Chan Kim and Renee Mauborgne, associated with INSEAD and the co-directors of the Blue Ocean Strategy Institute. The book was published in the year 2005 by Harvard Business Review Press. The book is based on a study of 150 strategic moves mastered and tested over a span of over a hundred years and executed on more than 30 industries. This book has emerged as an international best seller and has now been published in around 40 languages. The book questions the strategies that have been employed by companies so far to achieve strategic success. The book Blue Ocean Strategy urges the readers to revisit their basic strategy in tryin...
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Licensing Agreement
Licensing Agreement
8 pages (2000 words) , Download 1
... Licensing Agreement Licensing Agreement Executive summary Creativity has taken up most of the industries in the world. Creation of new products in the industries has also been on the increase as people try to beat other competitors in the same market. The world’s greatest companies rely on the creativity of their employees to ensure that the goods, which are introduced, into the market are well received and meet the companies’ objectives thus bringing positive returns. For a product to be availed in the market there needs to be the creation and execution of an idea. This is considered to be the first step of intellectual property. This report will identify issues that Alarmz ltd might face by...
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Business Analysis using PESTEL
Business Analysis using PESTEL
14 pages (3500 words) , Download 1
... A report on the trends to be considered for developing a new type of battery that can extend the range of electric cars between charges from about 100 miles to about 500 miles. 2011 Abstract Electric cars in UK are emerging to be one of the most important growth drivers of growth for automobile companies. But due to the low range offered by the electric cars on production at present, companies have started thinking on developing more powerful batteries. This report will analyse the trends that are most important for companies to consider in the future while developing powerful batteries. The main part of the report has used PESTLE framework to identify the factors that are important to be considered ...
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Chryslers History Research Paper
Chrysler's History Research Paper
5 pages (1250 words)
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... It is valuable to that the motor industry forms one of the largest industries and competitive of all industries in the world that deal with manufacturing. However, this competition turned out to be disastrous to the once flourishing industry, and resulted into congestion that subsequently led to the consolidation of almost forty two automobile manufacturers to only 17 in a span of forty years (Schein, 2004). Chrysler cooperation has travelled through both good and bad in its long journey since 1925 when it was established. The latest change to occur to this company was when Daimler Benz Company decided to sell it to a personal firm. This decision came ten years after the two companies had tried to...
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Safety Management
Safety Management
6 pages (1500 words)
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... Environments, Health, and Safety Management Abstract The aim of the study is to analyze the existing hazards in the day-to-day workplace and in running a business. It also reveals what can be effectively done to prevent a catastrophe from happening by taking up the case of Toyota Motor Corporation. The paper shows that integrity and ethics in culture cannot be disposed of, in case of business. It is common knowledge by now that each profession has its own set of health hazards, termed as Occupational Hazards. For example, an automobile mechanic has the occupational hazard of exposure to harmful rays or injury from machineries like drills, and honing machines. The range of these hazards i...
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The Automotive Industry in the 21st Century
The Automotive Industry in the 21st Century
4 pages (1000 words)
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... The automobile Industry in the 21st Century Task: The Automobile Industry in the 21st Century Introduction The automobile industry deals with the designing, developing and manufacturing of motor vehicles, as well as their sales. The industry has developed widely in the 21st century. However, much as it has developed, it has also experienced various problems, for instance, difficulty in implementation of some technologies, environmental challenges, political instability, among others. This industry is of great economic meaning to various countries that have exploited it largely for trade and employment creation. It is also evident that the industry has largely experienced change and improvement in...
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Diamond theory
Diamond theory
8 pages (2000 words)
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... Does Porter fail to explain how the factor and demand conditions that mould a nation’s corporate strategies, business structures, and industrial clusters are established? What other theories and evidence might assist such an explanation? i. Introduction. Suggest answer to the question and outline how to validate your suggested answer by clarifying the analytical structure DIAMOND THEORY According to J. Porter, A Harvard University Professor, The four factors of his diamond theory are: a. Factor Conditions. Factory costs like labour, overhead, land, natural resources, capital and infrastructure that are created. Special factors included skilled labour, capital and infrastructure. Non key factors...
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Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market
Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market
6 pages (1500 words)
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... Introduction With the increase and growth of internet and technology, marketing strategy is one of the most unique industries that has been swamped major players from various industries. Even without technology and industries there are other media and tools such as billboards and magazines which can be used (Saul, 28). These numerous platforms, tools, and tactics used in marketing of various brands adequately serve in filtering the target audience. Such innovations and platforms have been able to provide a structure for marketers and competitors such as Audi and BMW to be extremely unique and creative in their campaigns whilst selling their products. The environment that we currently live in relies...
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Marketing Processes and Planning
Marketing Processes and Planning
16 pages (4000 words)
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... of Contents Introduction: 3 Body: 4 1a PESTLE ANALYSIS: 4 1b SWOT ANALYSIS: 5 2 Porter’s Five Force Model: 7 3 Segmentation: 8 4 Targeting: 9 1.5 Buyer Behaviour Affects: 9 1.6 Positioning Strategy: 10 2.1 Marketing Mix: 10 2.2 Distribution Strategy: 11 2.3 Pricing Strategy: 11 2.4 Promotional Campaign: 12 2.5 Advertising Campaign: 13 2.6 Planning Technique for Advertising Campaign: 14 2.7 Extended Marketing Mix: 14 2.8 Executive Summary: 15 3.1 New Product Concept: 16 3.2 Difference in Marketing of Anki Drive to Businesses rather than Individual Consumer: 16 3.3 International Marketing to Clients across the Globe may differ from Domestic Marketing in the UK: 17 3.4 Effective Strategic Plan: 17 Criti...
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Assignment

Assignment

4 pages (1000 words)
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... a) i) Labor -> Assembly workers and painters ii) Capital -> Car Assembling Machinery iii) Land -> Company’s production plant b) A fixed cost is an expense that remains same whether the output is nil or it very large. This type costs do not change with the output level and are constant in the short-run. Similarly, variable costs are expenses that vary with the level of output that is if you produce more you will have to bear more variable costs than if you produce less. Example of Fixed Cost: Insurance expense for the car assembling machinery Example of Variable Cost: Wage bill of assembly workers because if more cars are to be produced, workers will have to put in more hours and as a result wage bi...
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International Expansion into an emerging market

International Expansion into an emerging market

15 pages (3750 words)
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... Page no. Introduction 2-3 Indian economic reforms 3-5 Global auto industry 5-7 Indian automobile industry 7-10 Nissan in India 10-14 Challenges 14-16 References 17 Business in emerging market Introduction: Business environment consists of all those factors that have a bearing on the business. Just as the survival and success of any individual depend on his innate capability- such as the physiological factors to cope with the environment and the extent to which the environment is conductive to the development of the individual, the survival and success of a business organization depend on its innate strength-resources at its command, including physical resources, financi...
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International business (Discussion Board)
International business (Discussion Board)
1 pages (250 words) , Download 0
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... International Business (Discussion Board) The answer is: Based on the information provided, I agree that both Rivoli and Lamy are correct. The reasons to this agreement are; Rivoli knows that many of these developing countries are in the African continent. This implies that their economic growth is based on Agricultural production. These countries produce agricultural products mainly for export. Free trade helps enhance growth in these countries, it is said that trade agreements would help annual GDP of developing countries increase from $80 billion to $250 billion (Akyüz). This is good to help the nations grow and reach their full potential. According to Lamy, it is also important that the free tra...
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Henry Ford at Highland Park and Toyota during the 1980s and 1990s demonstrate that a growing car market is the necessary prec

Henry Ford at Highland Park and Toyota during the 1980s and 1990s demonstrate that a growing car market is the necessary prec

6 pages (1500 words)
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... Business Table of Contents Table of Contents 2 Introduction 3 Methods of Improving Productivity 3 Discussion 5 Conclusion 6 References 8 Introduction Productivity can be defined as the measure of the efficiency of production (Hansen and Mowen, 2010). In other words, productivity can be also described as the ratio of the total production output and the quantity of resources required for producing the output. The measure of productivity is therefore stated as the total output for one unit of resource (Rojas, 2008). The resources or the inputs required are mainly capital and labour. The productivity of a company largely depends upon the factors such as talent, motivation, working environment, quality...
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Expectation Interest
Expectation Interest
4 pages (1000 words)
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... Interest Compensation for this interest seeks to put the claimant in the position he would have been had the contract been performed. In a contract for the sale of goods, for example, a buyer who has paid for defective goods will be compensated with the difference in value between the price paid and market value of the good received (Peevyhouse v Garland Coal Co. [1962] and Ruxley Electronics & Construction v Forsyth [1995]). Thus, if you buy goods worth $1000 and the defective goods are worth a market value of $500, damages would total the diminution in value, i.e $500. Usually, the defendant would be awarded damages that equal to the cost of cure. For most defective goods, that equals to the dimi...
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Employing Strategy in a Competitive Environment
Employing Strategy in a Competitive Environment
4 pages (1000 words)
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... Strategy in a Competitive Environment Environmental Scan The threats of the private transport industry in which York Trans Rove specializesare regulatory measures amid several transport industry needs. Currently, global technology and transport solutions increasingly target the reduction of cost and emission. Environmental regulation as part of enforceable corporate social responsibility challenges the sustainability of ordinary fossil fuel models in the future, with greener innovations appearing in the market. The requirement of greener models and the cost of acquisition of the emergent technology act as a hindrance to long-term strategies laid down that foresaw the use of the current fleet....
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Urban machines

Urban machines

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... Urban machines Urbanization is the general process of leaving the ancient way of life and adopting the modern life characterized by advanced technologies. By 1900, cities developed due to the economic as well as technological evolutions. More industries were built in centers having large populations where workers to labor in the manufacturing firms where housed. The centers had railway lines to ensure easy mobility of raw materials and finished products. More people also settled along the shores and river fronts due to easy transport. By 1887, electric car by Frank Sprague was the major transport mode in the cities; this replaced the ancient horse transport. Skyscrapers were constru...
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Marketing Plan for LumiCore
Marketing Plan for LumiCore
16 pages (4000 words)
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... To Business Marketing Executive Summary LumiCore is considered to be a subsidiary of the Brazilian chemical company named as LumiChem. It tends to produce a wide range of paints, pigments as well as coatings. The objective of the project is to assist LumiChem in order to diversify its business in the United Kingdom market. Hence, looking at the growth potential, it has been suggested that the company must diversify its business into car paints manufacturing segment in the UK. The company is required to make significant improvement in its product features in order to maintain competitive advantage. Furthermore, it is essential for the company to maintain low price to lure the customers. To attain h...
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Intimate Correlation of Media Art and Manufacturing Industry
Intimate Correlation of Media Art and Manufacturing Industry
8 pages (2000 words)
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... Visual Arts and Film Studies    Topic:  Intimate correlation of media art and manufacturing industry Instructions: It is more about how media art correlates with manufacturing industry (especially electronic such as Apple, Samsung,Sony, etc) please give some case studies on this as well  This is going to be a part of chapters in dissertation, no introduction is needed. please put argument and analysis in depth.. thank you and have a good day one of famous case study can be Apple and Samsung promoting their products through media art. selling and projecting contents through their hardware n etc.. one the most recent one can be a collaboration with BMW and Jeff koons.. Thanks a lot and hope this helps ...
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UKs Economic Issues
UKs Economic Issues
5 pages (1250 words)
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... (UK’s Economic Issues) Presented To By (Insert Question 1a Unemployment in the UK Economic Performance for the Past Five Years The state of unemployment in any given country has a number of impacts in a country’s economy. Uk has not been spared on this issue either. Though the statistics for the last five years have shown a declining trend, fluctuations have been observed. These effects have been not had a positive impact on the economy of UK. Policies have been developed to curb the situation but still it has continued to persist. As per now in accordance to the latest labour statistics from the office of statistics shows that the rate of unemployment stands at 7.8%. This percentage is still deemed ...
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