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... Article Trust In Cyberspace Lim, Larry. "Build Trust And Watch Your Online Sales Soar!" 27 October . This article talks of the ways in which business people can institute reliability and build trust in customers while conducting online business. First, is by having a strong and distinctive brand name. This can be realized by having a well established branding policy to act as a firm’s competitive advantage. Secondly, advanced customer service. Customers can either make or destroy a business and thus in contacting any online transactions, all activities should be geared towards satisfying the desires of the customer. Lastly, website design; web routing manners are normally quickly interractive and...