Decoding the face negotiation theory
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... DECODING THE FACE NEGOTIATION THEORY The Face Negotiation Theory can be rather technical and It was introduced by Stella Ting-Toomey, a communications professor at California State University, aimed at improving communication for resolving conflicts. “Face” is a metaphor for public self-image. “Conflict” is “a form of intense interpersonal and intrapersonal dissonance,” between people with opposing goals, needs, and values (Beauvais, n.d.). To better understand the theory, let us apply it to the story of the Dalai Lama. The Dalai Lama is a holy personage in Tibet in Western China. As a two-year old child, he was chosen by Tibetan Buddhist monks, as the reincarnation of the departed 13th spiritual...