British Airways strategic management
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... Management at British Airways - Planning, Development and Implementation Introduction Sadler, P. and Craig, J.C. (2003,p9) s the strategy is highly complex concept and includes various notions like purpose or mission, policies, objectives or goals of the company, SWOT analysis, planning, scheduling, implementation, sustainable competitive advantage which is supported through the definition of David R.F (2006, p5) stating strategic management as an art and science of formulating, implementing and evaluating cross functional decisions enabling the organization to achieve its objectives. It is further stated that the principle benefit of strategic management is help the organizations to formulate...