... Hudson’s Bay Comapany Executive Summary The 7 P’s of Service Marketing The Hudson’s Bay Company has expanded its services marketing mix from 4 P’s to a comprehensive 7 P’s. The 7P’s of service marketing comprise physical environment, people, and price, promotion, place and time, process and product elements.
Hudson’s Bay Company has widespread products cutting across beddings, footwear, jewelry, furniture and beauty products. In addition, Hudson’s Bay also offers home décor, electronics and major appliances. Calvin Klein, Marc Jacobs and Steve Madden are other competing brands in the market.
Place and time convenience is a priority of Hudson’s Bay Company. Besides online shopping, its customers do ...