The E-Trade Baby
... Head: English The E-Trade Baby A Rhetorical Analysis Introduction Three years ago, during Super Bowl XLII, E-Trade entrusted its public image to a talking, and puking baby. The next day, E-Trade registered more new accounts than it had on any other day in the companys history. Dozens of promotions and a couple NFL championships later, the "E-Trade baby," as hes been christened, is one of the most recognizable ads on television, and one of the most famous spots in Super Bowl history. This paper carries out a rhetorical analysis of the E-Trade Baby commercials, that is, the ethos, pathos, and logos.
The Rhetorical Analysis: Ethos, Logos, Pathos
Super Bowls are widely recognized for their artistic and i...