Fashion analyse Christian Dior
... and Number of the Teacher’s FASHION ANALYSIS: CHRISTIAN DIOR INVESTIGATING THEIR SUPPLY CHAIN AND PRODUCTION PROCESSES
The French fashion house started by Christian Dior (1905-1957) is recognized all over the world for its high quality fashion garments, accessories and other consumer products such as leather goods, wines, spirits, perfumes, cosmetics, watches and jewelleries. The group of companies “markets its products through exclusive boutiques and licensed distibutors” (Report, 2009) in Europe, the United States and Asia. Flexibility, internal growth, global presence, and the “growth strategy of developing very high-end iconic products” (Press Release Feb.6, 2009) will be cont...