Authenticity and Commercialism
... September 30, 2007 Authenti and Commercialism Introduction Cultural products or practices can represent a community, a feeling, and even a generation. If a certain product or practice becomes popular, its sense of authenticity may be destroyed, however, its commercial value rises. Although one would think authenticity and commercialism are mutually exclusive, they sometimes work together to promote value.
Commercialism Destroys Authenticity
Cultural authenticity represents uniqueness and individualism, which is embraced by many who prefer to avoid commercialism and its shortcomings. Ironically, however, once a product or practice becomes popular, even with those who are on the "fringes" or outside...