New Product Development Case Study
10 pages (2500 words)
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... easy Group is the private investment vehicle of Stelios, the serial entrepreneur. The easy Group is the owner of the easy brand and licenses it to all of the easy branded businesses, including easy Jet, the airline Stelios started in 1995 and in which he remains the largest single shareholder. easy Group is based in the Rotunda in Camden Town, London, United Kingdom although it is registered in Jersey
easy Group acquired various businesses and has continued diversification. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance. It owns brands like easy Car, easy Money, easy Internet caf, easy Cinema, easy Pizza, easy Cruise, easy Mobil...