Apples Business Strategy
... Business Strategy
Apple, Inc. (hereafter referred to as Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players. It sells a broad range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The more popular among Apple’s products are the iPhone, iPad, Mac, iPod, Apple TV, the iOS and OS X operating systems, iCloud, digital content and applications via iTunes Store, App Store, iBookstore and Mac App Store. Apple’s products and services are available worldwide through retail and online stores, by direct sales force, and by third party cellul...