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Apple Corporation
Apple Corporation
4 pages (1000 words)
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... -- How Competitive Pressures Compelled Apple Corp and its Former CEO Steve Jobs to Keep Improving the Product and Reducing Prices Introduction There are no two opinions over the fact that the sheer pace of technological innovations in electronics industry has paved the way for the launching of new and improved versions of electronics products at reduced process to over competition. It has lead to airing the competition between big players, such as Apple, Samsung, and others. Had product innovation not been the driving force behind the reduction in cost of electronics products, the scenario would have been very different. Steep downfall in the prices of electronic products has surely been driven...
Apple corporate responsibility to the customers
Apple corporate responsibility to the customers
7 pages (1750 words)
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... Corporate Responsibility to the s Table of Contents Table of Contents 2 Introduction 3 Corporate Social Responsibility (CSR) Performedby Apple to Customers 4 Discussion 7 Conclusion and Recommendations 9 10 References 11 Introduction Apple Inc. is a world renowned leading manufacturers of technological products. In its operations, the company aggressively aims at providing safer and highly productive working conditions for its employees with the belief that it shall assist the company in preserve quality services and likewise assuring long term customer loyalty. According to its vision, the organization has been quite responsive in inculcating the value of its Corporate Social Responsibility (CSR)...
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Operations: managing Quality at Apple
Operations: managing Quality at Apple
5 pages (1250 words)
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... Operations: Managing Quality at Apple Operations: Managing Quality at Apple Introduction At Apple, operations can be regarded ascrucial for the overall success of the company and its existence in the market. The top management at Apple works hard to ensure that the company is successful in managing quality and ensuring that the operations meet the customers’ needs. While considering operations at Apple, it is apparent that the company has gained excellence in terms of operations. As a result, Apple can be considered as successful like other companies such as Toyota and Wal-Mart. Apple intertwines and combines its operations with all the activities, which the company carries out. These operations are ...
Apple Corporation
Apple Corporation
5 pages (1250 words)
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... Case Study Analysis (Apple Inc Table of Contents Introduction 3 Company background 3 Organization structure 3 Innovation 4 Competitors 4 SWOT analysis 5 Strength 5 Weakness 5 Opportunity 6 Threat 6 Financial position 7 Recommendation 7 References 8 Introduction The main purpose of this case is to integrate theoretical learning with the application through analysis of the current scenario as well as future projections and recommendations of a company, which is listed in NYSE or NASDAQ. This company analysis is carried out through two different perspectives: business and financial perspectives correspondingly. Business perspective is evaluated through SWOT analysis and for financial perspective; the...
Apple Incorporation
Apple Incorporation
5 pages (1250 words)
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... Apple is considered as one of the leading organizations in the world successfully offering most innovative products. Started as a personal computer manufacturer, Apple has now successfully converted itself into an Electronics manufacturing firm with a diverse range of products under offer. From personal computers to IPod’s, Apple has successfully emerged as an organization which is creative and innovative. What is also significant to understand that Apple has covered a long journey to achieve its current state as over the period of time, it became complacent and virtually out of the market. However, under the leadership of Steve Jobs- its founder and CEO, Apple has now emerged as an organization...
Apple Computer, Inc. iPhone and Apple TV
Apple Computer, Inc. iPhone and Apple TV
5 pages (1250 words)
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... Case Study Apple Inc. Key Strategic Challenges Facing Apple Challenges in Apple Computer, Inc. began because of disagreements between Jobs and Sculley. This was because of the differences on the best direction to take the company. Consequently, competition and technological changes in the computer industry created the major challenges for Apple. The technological changes proved to be a challenge to Apple as it struggled to produce standardized software in the market. Various organizations, consumers and businesses were demanding more compatible operating systems. In addition, Mac OS was not available for other computers and was used only on Macintosh. In an effort to improve their software products, ...
Apple Products
Apple Products
2 pages (500 words)
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... History, Development and Business Strategies of Apple Inc. Apple Inc. is a giant in industry of Communication and Information Technologies. Company’s products comprise of latest innovations in these fields in terms of goods such as iPods and services such as AppleCare. Company’s customer focus mainly comprises of products and services quality, innovation and integrity in all business interactions (Apple). Since the inception of Apple I in July 1976, there have been numerous developments in the Apple industry. Considering the history of Apple products, the company begun by introducing the Apple I in the market, after the discontinuation of the product one month after its launch according to OGrady Ja...
The Strategic Position of Apple
The Strategic Position of Apple
13 pages (3250 words)
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... Business Strategy Report - Apple iPhone 6/6+ Case study Table of Contents Table of Contents 1 Introduction 2 1. Organization’s Strategic Position 3 1.1 Porter’s Generic Strategies 3 1.2 Bowman Strategy Clock 7 2. External Drivers of Change Affecting Apple 9 2.1 PESTLE Analysis 9 2.2 Key Driver of Change 11 3. Porter’s Five Forces Model 13 Conclusion 15 References 16 Introduction Apple Inc. is an American based multinational company. The company deals with designing, modifying and selling of software, electronic products, smartphones and personal computers among others. Moreover, Apple is also identified to be providing hardware products that include iPad tablet, iPhones and iPod media players. The ...
Marketing communications presentation of apple
Marketing communications presentation of apple
2 pages (500 words)
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... changing world has then placed much emphasis on the importance of communication for effective marketing. All types of communication are involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication. Among the channel members, even follow-up on complaints as well as customer billing may be included within the communication loop. In order to effectively serve the marketing channel, correct timing and accuracy in communications is essential. Moreover, it is important for the company to recognize that all members of the channel have an obligation or important role in maintaining the efficacy of ...
Apple Computers
Apple Computers
6 pages (1500 words)
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... Apple Computers and Steven Jobs will remain as indelible icons of innovation and free enterprise throughout the foreseeable future. Though IBM has a longer and more consistent record, and though Microsoft has grown in to a larger corporation, both have leveraged the brilliance of Jobs and the resources of Apple Computers during their evolution. The story is not yet over in 2006, and the world is likely to see further innovation from both the company and its founder. The history of Apple Computers makes for frustrating reading by a student of Strategy. Just as we are resigned to a conclusion of failure, the sphinx rises again with incredible dynamism and resurgence. Yet, as we look forward to a happy...
Report on Apple Company
Report on Apple Company
10 pages (2500 words)
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... Report on Apple Company Presented Summary This paper presents a report of Apple Inc, a multinational corporation with headquarters in California, United States. The paper analyzes Apple’s current business and marketing strategies. The company has been successful in the recent years and has even managed to attain leadership in the global market. Among other factors, the successful performance of the company has been driven by its efficient business and marketing strategies. This paper suggests that the company’s business and marketing strategies are also going to influence its performance in the future. Therefore, by addressing the current business and marketing strategies, a potential investor can...
Apple Company
Apple Company
6 pages (1500 words)
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... Essay about Apple Company Contents Introduction 3 Internal Environment of Apple Company 4 External Environment of Apple Company 6 Conclusions 8 References 10 Introduction A business organisation to successfully operate in the competitive business environment must render adequate focus on both the external and internal business factors. These factors generate a huge impact on the functioning of the business organisation as a whole. To this end, it must be noted that the business organisation can render effective control over the internal factors pertaining to human, technological and financial resources. On the contrary the external business factors divided along the micro and macro parts remain...
Apple Inc
Apple Inc
16 pages (4000 words)
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... Inc. Executive Summary Although stock market value does not always reflect real business operations, it is the goal of this study to provide justifications on why Apple Inc. is an appealing investment. By analyzing the company in terms of its overall strategy to specific business activities, the researcher is able to forecast the stock value of Apple for the next three years. Company Review Apple Inc. designs, manufactures, and markets its own line of hardware and software products, as stated in the company’s 2011 Annual Report. As for the hardware products, Apple sells personal computers with Mac; portable digital music players with iPod; tablet personal computers with iPad; and televisions with...
Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV
Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV
4 pages (1000 words)
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... Apple Computer, Inc. Analysis Describe the key strategic challenges facing Apple Computer. There are a number of key strategic challenges facing Apple Computer. Some of the major strategic challenges emerge as a result of competition with outside companies in terms of the many ventures Apple has entered. For instance, it’s noted that in terms of internet music sales Apple faces competition from Virgin Media, Yahoo! Music Unlimited and Wal-Mart, who have launched their own online music stores. Similarly, in terms of its AppleTV ventures, Apple faces competition from a number of companies, including Movielink, Sony and Netflix. In addition to these competitive challenges, Apple is facing challenges...
Apple INC
Apple INC
11 pages (2750 words)
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... Retail Management Term Project Apple Inc. Step Research History and background of the Apple Inc. Apple Inc. was incorporated in 1977 and co-founded by Steven Jobs and Steven Wozniak. The first Apple I computer was introduced in 1976, and four years later Apple offered its initial public offering (IPO). In 1984 Apple introduced Macintosh, the first mouse driven PC (“Apple Inc.”, 8). In 1996, Apple Inc. acquired the NeXT Company, whose operating system became the next-generation OS of Apple. A year later the company was trapped in a financially-burdensome position, and Steve Jobs has been appointed as the interim Chief Executive Officer. Under the leadership of Mr. Jobs, Apple Inc. has undergone...
Apple, Inc. Business Analysis
Apple, Inc. Business Analysis
5 pages (1250 words)
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... Apple, Inc. Business Analysis Introduction Apple Incorporation was established in the year 1976 by Steve Jobs and Steve Wozniak and has its head office in California. The company enjoys a well reputed history over quite an extended period in the field of manufacturing, designing as well as in marketing. These mentioned services were offered in relation to personal computers along with the associated services software, networking solutions and peripherals across the globe. Presently, the company has been observed to benefit from a market share of above 87.3 percent in the global automotive market with regard to its MP3 players and iPod along with its products related to personal computer. The...
Impacts of Corporate Image on Brand Equity as a Sustainable Competitive Advantage: Evidence from Apple Inc
Impacts of Corporate Image on Brand Equity as a Sustainable Competitive Advantage: Evidence from Apple Inc
20 pages (5000 words)
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... of Corporate Image on Brand Equity as a Sustainable Competitive Advantage: Evidence from Apple Inc Table of Contents Introduction 2 1.1. Introduction 2 1.2. Rationale 2 1.3. Aims and Objectives 2 2. Literature Review 3 3. Methodology 7 3.1. Choice of Research Design 7 3.2. Construction of Theoretical framework 7 3.2.1. Inclusion and Exclusion criteria 7 3.2.2. Assessment Schematic 8 3.3.3. Sample of Secondary data 8 4. Analysis 9 Conclusion and Recommendation 13 Reference List 15 Introduction 1.1. Introduction The brand image is the perception that the people holds regarding the company and its products and services. This perception dictates where or not the customers are interested towards the p...
Strategy and Competitive Advantages of Aldi Group
Strategy and Competitive Advantages of Aldi Group
13 pages (3250 words)
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... and Competitive Advantages Study: A Case of Aldi Table of Contents Introduction 2 Definition of Strategy and Implementation 2 Implementation of Strategy 3 Strategic Drift 3 Information gathered for the strategic environmental change 4 Competitive Advantage 5 Organizational Culture and Implementation 5 Stakeholder Analysis 5 Leadership styles used in Aldi Inc. 6 Decision Making 7 Strategic Drift 7 Innovation 7 Overall Assessment of the strategies taken 8 Conclusion 8 Reference 10 Appendix 13 Introduction The aim of carrying out the research is to analyze the organizational culture and the strategic management adopted by the managers of Aldi. The research is also meant to understand the strategic c...
APPLE INCORPORATED
APPLE INCORPORATED
12 pages (3000 words) , Download 1
... Incorporated Table of Contents Introduction 3 2. Financial Analysis 4 3. Marketing Analysis 6 4. HRM Analysis 8 5. Operations Analysis 8 6. Strengths and Weaknesses 9 7. PESTLE Analysis 10 8. Porter’s Five Forces Model 12 9. Critical Success Factors 14 10. Opportunities and Threats 16 11. Strategic Position of Organisation 16 Current Strategies 16 Issues To Be Faced By The Company 17 Conclusion 18 12. Strategic Direction 18 13. Screening of Options (Suitability, Acceptability And Feasibility) 19 Selection Of Winning Strategy 19 14. Description of the Recommended Strategy 20 15. Key Issues in Implementing the Strategy 20 Risk Assessment And Management 20 References 22 1. Introduction Apple Inc was...
Apple Inc. Analysis
Apple Inc. Analysis
5 pages (1250 words) , Download 1
... Apple Inc. Analysis of the Apple Inc. Analysis Design, execution and implementation of competitive strategic policieshave been predominant focus of all the contemporary business leaders. Management leaders from all walks of life are keen to foster the efficient and effective formulation of strategic decisions that have been part and parcel of their daily activities. This is in regards to the fact that business managers make strategic decisions almost on a daily basis and it is only necessary that they efficiently execute such decisions if only they want to remain competitive in their respective market places. This paper seeks to evaluate the application of generic form of strategic decision...
Apple Inc
Apple Inc
5 pages (1250 words)
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... \ Apple – History, Braches and Budget Apple – An Introduction Apple Inc. is a US based multinational company that operates in the industry of consumer electronics, computer software and personal computers (Jeffrey, 1988, p32). It is involved in the designing, production and marketing of the wide range of products software and hardware products including iPhone, iPod, iPad, Mac, iLife, iTunes, Apple TV, Mac OS X, iOS and iWork etc. It provides different services to the customer through its Apple Store online, App Store, iTunes Store, iBook and MobileMe. Apple has maintained unique reputation in the industry of consumer electronic manufacturing with the help of its aesthetic designs and distinctive...
Apple Inc
Apple Inc
9 pages (2250 words)
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... Apple Inc Case Study APPLE INC CASE STUDY Question By the end of Apple Inc’s shares listed on the NASDAQ in New York rose to over $660, which took its stock to the highest point in recent history, while raising its market capitalization to over $619 billion (Sutherland, 2012: p52). This is the highest market cap in the world and was over $200 billion for second placed Exxon. This high market cap can be attributed to several factors. The first is the release of the highly successful iPhone 5 with the iPhone being the company’s most profitable product. In fact, it contributes to over 50% of Apple’s bottom line and with the sales of its iPhone 5 surpassing that of the iPhone 4s, the company’s market...
Competitive Oligology Industries
Competitive Oligology Industries
3 pages (750 words) , Download 0
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... Competitive Oligopoly Industries al Affiliation Competitive Oligopoly Industries Introduction Oligopoly refers to situation where market control is under a small group of firms. It is an economic situation where there are limited independent suppliers of a given product whose competitive pricing rarely occurs according to Pitelis and Sugden (2000). Oligopoly mostly resembles monopoly where a company puts control over large portion of the market. In the oligopoly market, however, there are at least two firms which exert control over the market. For instance, the retail gas market is an example of an oligopoly since a large part of the market is under the control of a few firms. In the oligopoly...
Apple
Apple
2 pages (500 words)
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... Summary: This is the presentation about the Apple Incorporation that is a US based multinational company. This company has been functioning successfully for some years now and has introduced its products all over the world. The personal computers, computer hardware and consumer electronics it has produced have been equally like and appreciated in all parts of the world. Steve Jobs, Steve Wozniak, and Ronald Wayne together established the Apple Company in California in 1976 with a view to providing the consumers with user friendly computers at a cheap rate. It was in 1976 that the first ever system was introduced into the market. The name of this system was Apple 1. Presently, Apple Inc. has expanded ...
Apple Incorporated
Apple Incorporated
10 pages (2500 words) , Download 1
... Incorporated Introduction Apple Incorporated creates a big in the Personal Computers Industry especially within the hardware sector. Thiscompany tries to compete against Microsoft, Dell, Google, Hewlett-Packard Company and other related big corporations that try to compete against each other in order to achieve certain market share, competitive advantage and eventually sustainability in the days to come. Apple Incorporated is among of these corporations and its efforts are always in line with how it could stand as the market leader in its industry. When it comes to innovation, product differentiation and other related marketing strategies, Apple always has something significant to share. In fact,...
External and Internal Environmental Analysis - Apple
External and Internal Environmental Analysis - Apple
5 pages (1250 words)
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... External and Internal Environmental Analysis – Apple of the Contents INTRODUCTION 3 EXTERNAL ENVIRONMENT 3 INTERNAL ENVIRONMENT 4 Strengths 5 Weaknesses 5 Competitive Positioning 6 ORGANIZATIONAL STRUCTURE 6 References 8 INTRODUCTION Apple Inc. is an international organization originating from America. It was founded by Steve Jobs in 1976 (Apple, 2013a).The company manufactures computer software and advanced technological electronics. Apple is considered one of the best organizations in terms of innovation and creativity. The current business environment is volatile and changing. In order to survive and thrive in this competitive environment, firms will have to monitor and analyze the internal and...
The reasearch paper about Apple INC
The reasearch paper about Apple INC
11 pages (2750 words)
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... Developed world is going through tough economic situation with overall economic progress slowing down and unemployment levels are on the rise. In such an economic environment, it is often difficult for organizations to maintain their competitive advantage and continue to enjoy the benefits they have been able to do so in the past. All organizations pass through a natural life cycle in which they start, grow, mature and finally decline. Each stage on the life cycle of business provides its own advantages and disadvantages and prudently managed organizations design appropriate strategies in order to deal with such situation. The overall external environment and other strategic factors become important ...
Discussion Board Reply Apple
Discussion Board Reply Apple
1 pages (250 words)
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... Management Techniques Contemporary management techniques The competition Apple is facing continues to grow and there is need to adopt different operating strategies to maintain the standards the company had set. While becoming a market leader in innovation might be easy, maintaining that position remains a fundamental challenge that apple will face in the coming years. The market leader in the smartphone market produces different products with a wide target market. Apple must focus efforts on expanding the target market and include the low end products meant for emerging markets in South America, Asia and Africa. Competitor organisations have gained significantly from focusing their production and...
How Apple Does It (Time Magazine Oct 24 2005)
How Apple Does It (Time Magazine Oct 24 2005)
3 pages (750 words)
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... article "How Apple Does it" written by Lev Grossman, in October of 2005, was devoted to new products developed by Apple ipod as well as methods implemented by the company in producing new products and services. In order to assess this product and evaluate the impact it has made on the development of music and online digital industry, the author of the article attempted to highlight several important points related to the business strategy of Apple. The author claims that Apple does everything wrong because it tries to produce several products or provide customers with several services (as it produces its own hardware as well as its own operating system designed for this particular hardware) and it...
Apple Strategic report
Apple Strategic report
11 pages (2750 words)
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... Independent Strategic Review: Apple Inc. Introduction The present day giant in the high definition electronics industry, Apple Inc. was establishedin 1976 with the name of Apple Computer in Steve Jobs’ garage, the founding member. Steve Jobs partnered with Steve Wozniak and A. C. Marakkula eventually joined them. The company was incorporated in early 1977. The initial mission was ‘one person – one computer’ (Freedman & Vohr, 1998). Today Apple, Inc. is recognized as the world’s leading technology company and has a ubiquitous international presence. When one examines the financial figures from the time Jobs returned, the results are truly staggering. Essentially, he brought an organization from the...
The war between Samsung and Apple
The war between Samsung and Apple
6 pages (1500 words)
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... war between Samsung and Apple Samsung and Apple have been involved in a legal conflict concerning their patents in relation to tablets and Smartphone, whereby Apple is raising accusation that Samsung is imitating its products (The Economist, 1­). In this case, the Samsung was accused of violating the laws of infringement concerning several patents belonging to Apple Company, and there were other accusations of intellectual property violation. In fact, the conflicts escalated after an injunction was given to Apple Company, which required Samsung Company to provide its future products as their last packaging to the lawyer representing Apple Company for inspection in order to determine whether have inf...
Apple case study
Apple case study
10 pages (2500 words)
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... Incorporated Introduction Apple Incorporated started to race with IBM in the field or area of personal computing which paved way to its Mac (Macintosh) computer product line. Today, Apple Incorporated is known not only for its computer product lines but iPods, iPhones, and iTunes. Apple Incorporated has become renown in the world by its iPod together with its cutting-edge technology and design. This serves as important turning point for Apple Incorporated and which allows trust and loyalty among its target and prospective market segments. Part 1. External Analysis The business environment for Apple Incorporated has become so challenging considering that there are important components in it that...
Apple Company
Apple Company
5 pages (1250 words)
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... Executive summary: Apple Inc. is a multinational organization that manufactures and sells personal computers and computer software. Its products include iPod, iPhone, iPad and iMac. It sells its products worldwide through its online and retail stores as well as third party wholesalers. Apple has earned an exceptional reputation in consumer electronics business. It is ranked as the third largest mobile phone maker and is the largest technology company in terms of revenues and profits. Apple fulfills its motto “Think Different” by introducing innovative products and as a result captures consumer loyalty. (Philip Kotler et al. 4). Apple has continued to provide high quality goods and it keeps...
Apple Hamdi 3
Apple Hamdi 3
2 pages (500 words)
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... Chain Analysis of Apple Inc s Value chain analysis is defined by (Jurevicius, , as the process by which a firm establishes its primary and secondary that activities that add to the final product, as well analysing these in the manner in which they increase differentiation or reduce costs. Inbound logistics: Majority of the components are available from various sources, such as Foxconn in Asia. The firm also delegates the acquisition of raw materials by working with OEM partners. Apple has also automated its receiving systems thus reducing the storage space requirement and facility footprint (Apple Inc., 2013). Operation: Apple products are free from toxins such as BFR. The products are enclosed in hi...
Growing Customer Value of Apple, Inc
Growing Customer Value of Apple, Inc
10 pages (2500 words)
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... Customer Value of Apple, Inc. Apple, Inc was initially a computer manufacturing company that was founded by Steve Jobs and Ronald Wayne. Today, the company designs, manufactures and markets its own personal computers, portable digital music players, and mobile communication devices. It also sells a variety of related software, peripherals and networking solutions. The company’s product lines include brands such as Mac for personal computer, iPods for portable music players, iPhones for mobile phones and other technological gadgets in the market. To date, Apple has become very successful in launching its new products aside from its Macintosh personal computers. The company is located in the Sil...
Macro Analysis about Apple
Macro Analysis about Apple
8 pages (2000 words)
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... Macro-analysis APPLE MACRO-ANALYSIS Introduction Apple Inc. is an American MNC founded in 1976 and headquartered in Cupertino, California. The company’s objectives are rooted on the design and development of PCs, PC related software, and electronic products like iPods, and MP3 players. Apple Inc.’s main product lines include the iPhone, iPod, iMac, and the iPad that have all been revolutionary products in the electronics industry (Lashinsky, 2012). Since it was founded in 1976, the company has relied, on the innovative competencies, to maintain a competitive advantage. However, although the organization has always been at the forefront of innovations in the electronics industry, their biggest...
Apple
Apple
2 pages (500 words)
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... Which organization have you chosen to assess? Why did you choose that organization? I chose apple because, I am impressed by the service, enjoy computing without viruses and enjoy the reliability of the apple product. I also have an IPOD that is easily integrated with other apple applications and I appreciate the company vision and its adherence to creative design. 2. What is the nature of the change being experienced by that organization? The organization is undergoing frequent changes in terms of their internal business structure and marketing direction. The nature of the company as one of the primary producers of computer technology is such that frequent changes in the corporate structure must b...
Apple iphone
Apple iphone
6 pages (1500 words) , Download 1
... Often considered as a marvel of the modern technology, the Apple iPhone is an eye opener into the world of flashy gadgets, which are fast catching the likes of the young and old alike. Equipped with a high resolution in-built camera and a mini media player, the Apple iPhone is blessed with perfect picture quality and the ability to shoot, store, record and send data from one location to another. Apple is a new player in the cellular phone market; nonetheless, it has successfully managed to do introduce a product which is not only attractive but also efficient in terms of the technological enhancements and durability. Of the numerous features, the 8GB of memory space, incorporation of the latest...
Apple
Apple
5 pages (1250 words)
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... of Form Bottom of Form Apple Company Apple Company Apple Inc. is a multinational corporation created by Steve Jacobs and Steve Wozniak in 1977 in Cupertino, California. Originally known as Apple Computer Inc. its initial focus was in the manufacture of personal computers like Apple 11, Macintosh and Power Mac. The company later broadened its product base to include consumer electronics, personal computers, computer software and commercial servers. It also deals in digital content and runs a chain of stores known as Apple Stores. Some of its products include iPhone Smartphone iPod portable media players. Apple Inc. is the story of the late Steve Jobs life and history, and he is in many ways linked to ...
Apple Inc Business Organization
Apple Inc Business Organization
6 pages (1500 words)
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... APPLE INC. Mission ment Commitment to enabling s who comprise of creative professionals, and educators to have the best computing experience through the provision of the most innovative hardware and software applications in addition to offering of internet services. This is to be achieved through a focus on the varying needs of consumers. Vision Statement Apple’s vision is to be the most innovative company in the computing, mobile phone and telecommunication industries of the world. This innovation is achieved through enhanced and improved technologies in all of the company’s products and services which are aimed at meeting the changing needs of consumers and the business environment. Business Orga...
Apple computer company
Apple computer company
4 pages (1000 words)
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... COMPUTER COMPANY Introduction Apple Computer Company is one among the many pioneers in the field of technological developments. Today as a strong standing organization in the field of technological industries, Apple Computer Company today is faced with the challenge of dealing with the emerging competitors in the market. In this discussion paper, understanding four P's of the business operations that the organization needs to deal with in their approach to the market shall be assessed herein. - Product Customers are no doubt the focus of almost all business organizations in the world today. It is actually the customers of a particular organization that maintains the status of the business' capabil...
THE APPLE CASE
THE APPLE CASE
8 pages (2000 words)
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... Apple Case Table of Contents Introduction 3 Practices and Interpretations of Technology Policy and Management of Technological Innovation 4 2. Inter-relationship between External Environment on Innovation 7 3. Contemporary Issues and Debates in International Technology Management 8 4. Critical Thinking and Analysis 10 Conclusion 12 References 13 Introduction Apple Inc. is regarded as an American based multinational business corporation that was established in the year 1976 by Steve Jobs, Ronald Gerald Wayne and Stephen Gary Wozniak (Linzmayer, 2004). The official headquarter of the company is located in California, United States. The company basically designs, sells as well as manufactures different ...
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
8 pages (2000 words)
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... Marketing Strategy and Analysis for Apple, Inc. BY YOU YOUR SCHOOL INFO HERE HERE Word Count 984 EXECUTIVE SUMMARY Apple maintains considerable brand loyalty with existing markets. However, there is research evidence that even loyal customers are growing dissatisfied with the innovative products being launched by the firm. This suggests that there is no an absolute guarantee of long-term sustainability for Apple. As such, it is recommended that Apple select a diversification strategy that is supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new...
Strategic Analysis of Apple
Strategic Analysis of Apple
8 pages (2000 words) , Download 2
... Strategic Analysis of Apple Table of Contents Table of Contents 2 Part I – External analysis 3 PEST Analysis 3 Part II – Internal analysis 6 SWOT Analysis 6 Value Chain Analysis 7 Part III – APPLE’s Issues and Challenges 8 Part IV – The Selection of Strategic Options 8 Part V – Conclusion 9 References 11 Introduction Apple Computer, Inc., commonly known as Apple Inc., is a US based multinational company involved in manufacturing and marketing of several consumer electronic products. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004). According to reports the...
Apple: Economics Essay
Apple: Economics Essay
11 pages (2750 words)
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... Apple Contents Introduction 3 Products/services and geographic scope 3 Competitors 4 PEST Analysis 4 SWOT analysis 6 Porter’s five forces model forApple 8 Recommendations 9 Conclusion 10 Appendix 12 Introduction The main purpose of this project is to integrate theoretical learning with a real-life scenario. The company selected for this purpose is Apple Inc. The project will primarily discuss the business perspective of the company and will evaluate the SWOT, PESTEL and Porter’s models for analysis. Apple Inc. was formed with the aim of creating a footprint in the technology arena and enjoying competitive advantage. The brand value of the company is incomplete in today’s world. Effective use of...
Apple Marketing Analysis
Apple Marketing Analysis
6 pages (1500 words)
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... Apple Marketing Analysis s Marketing Submitted: A1. Marketing Mix Analysis Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion. Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company (Kunz, 2010, p. 1). Price; Apple being in a business that deals with technology and the advances that come with technology requires that it keeps up to date. But how will Apple keep up to date with changing technology and not escalate up its prices? As a...
Competitive Strategies
Competitive Strategies
2 pages (500 words) , Download 1
... Strategies 1. Core Competencies Core competencies refer to the combined technical abilities and knowledge of an organization that it to become competitive in the market (Mahnken, 2012). The three core competencies of an organisation are: innovativeness, quality, and effective customer service. These competencies are important because they create more value for customers and enhance improved customer satisfaction, leading to competitive advantage. They can be improved through learning, training and development within the workplace. 2. Quantitative Metrics The three critical quantitative metrics are: productivity metrics, efficiency metrics and sales volume metrics. These metrics are important because ...
Apple Marketing strategy
Apple Marketing strategy
5 pages (1250 words) , Download 1
... Marketing Strategy 13th, February, Apple Marketing Strategy Annotated Bibliography According to Schneiders(2011), Apple is able to charge higher prices than its competitors buy its products remain competitive. He argues that Apple makes use of traditional and cult marketing strategies. Moreover, the company manages to manufacture products with high software compatibility hence easy to market in the competitive market. Madden (2010) argues that Apple has a unique marketing strategy that has not been mastered by many brands. The strategy enables Apple to cross-sell products that people already own. Moreover, the company designers have great understanding of the needs of the customers and focus on...
Apple iphone 5
Apple iphone 5
4 pages (1000 words)
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... IPHONE 5 of the shift The kind of shift that is being experienced as far as the Apple iphone 5 is concerned is that one which willbe described towards a supply imbalance. What this means is that demand for the product is not meeting the amount of supply that is coming in. As a matter of fact, there are some quarters that report that supply is not forthcoming at all (Campos and Root, 2009). Even though decline in supply is not necessarily as a result of increased demand, in the case of the Apple iPhone 5, it is clear that there is a massive demand for the product but manufacturers are just not being able to match up the demand for the product. In its early days of introduction unto the world market,...
Outsourcing Apple IPad Production
Outsourcing Apple IPad Production
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... Outsourcing Apple IPad Production Outsourcing is one of the key strategies that most companies are currently using in their business activities. Outsourcing refers to the contracting out of business activities that were initially performed within an organization to an external provider. It is evident from the product labels that most products and services, which were initially produced in the United States, are currently being produced by oversea countries. The electronic industry in one of the industrial sectors, where the production of products such as phones, computers, IPods, and IPads are outsourced to external firms. Apple’s IPad is one of the products, which was originally produced in the...
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