Google products ansoff matrix
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... matrix analysis Ansoff matrix analysis aims to indicate the potential areas of growth for companies within the market segment. It does this by examining the existing and future product and establishing the existing market or creates new market by developing new product.
-search , advertising
New product development
-, alerts, calendar, news, image, checkout, maps, Google, Gmail, docs, Picasa
-Google has made numerous products available easily thus are able to reach to more customer.
Google has diversified through alliance and acquisition
Fig 1. The Ansoff matrix (Stimpson, P. (2008)