... Communication Table of Contents Table of Contents 2 Introduction 3 Identify and discuss the specific challenges of communicating with today’s youth 4
Marketing communication strategies for London 2012 Games 7
Communication is simply the process of exchanging meaningful information, opinions or thoughts in the form of writing, speech or even signs (Robbins, Judge, 2007). Marketing comprises of identifying the target market, developing new product or new aspects of existing product, developing pricing, promotional and sales strategies, selling the products and finally providing proper after sales services and taking feedback (Kotler, Keller, 2007). According to A...