The Effectiveness of Advertising
... Running Head: The Effectiveness of Advertising The Effectiveness of Advertising in APA Style
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Nowadays it seems that the only way to avoid any form of advertising is to isolate oneself and live in a cave but not all advertising is negative and bad. It is found almost everywhere such as just by walking on the street, driving a car, or watching TV. Ference (2004) reports, "Every surface that could possibly have an ad slapped on it -- clothing, buses, taxis, myriad walls and billboards, even the snow you ski on -- now hawks something." Although we seem to be hit everywhere we go with ads and cannot flee away from it if we wanted to, not all ad...