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... Analysis of Two Smart Watch Ads Outline I. The introduction of smart watches is also the birthing of a new category of electronic devices that need to be done well by the two major players, Android as represented by Motorola and the Moto 360, and Apple in Apple Watch. Using their respective ads, this rhetorical analysis looks at the way the ads were composed and presented relative to the message that they wanted to convey and the target audiences and markets for the smart watches. The two ads differed in terms of their emphasis, one on features and the prominent use of Google software, and the other on aesthetics, design, and meticulous attention to detail and use of premium materials, such as...