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... 29 November Assignment Two advertisements have been selected for the purpose of analysis for this paper. The two advertisements depict two women artists, Britney Spears and Jessica Simpson, marketing a fragrance and a beer respectively. By analyzing the two posters, it may be understood that the effectiveness of the beer advertisement is higher than the fragrance because of reasons relating to the association of the artists, positioning of the product, marketing through slogans and captions, as well as modelling of the two artists in the advertisement.
The first advertisement that I have selected is an ad depicting the poster for a new fragrance in the market that is called ‘Fantasy Twist’ launched ...