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... September, 2009 Marketing Mix: Budweiser Introduction Derived from the German adjective that describes something or someone from the city of Budweis, Bohemia, Czech Republic, Budweiser has become a household name in every continent due to its catchy tag and simple labeling. Despite its renowned popularity, it has inevitably suffered setbacks in its marketing aspect. The following analysis evaluates Budweiser’s current marketing strategy and competitive advantage.
Product – Budweiser is popularly and solely known for its great tasting beer.
Place – Budweiser is available all over the world. Its distribution channel cuts across from all classes (A to D) and can also be purchased virtually...