BP petroleum company
4 pages (1000 words)
, Download 1
... BP Petroleum Company Case synopsis BP Petroleum Company faces monumental task in reestablishing the sustainability strategy that it has in repairing tarnishing reputation. This case of BP Petroleum Company examines its history, the efforts that the company has in rebranding the focus of the company and the ethical environment that it operates after the occurrence of Deepwater Horizon disaster (Achenbach, 67). To move away from the accident, the company has to find ways through which they can repair the damages that occurred.
The key themes that are to be addressed in this case study include corporate branding and position, ethics and social responsibility, engagement of stakeholders, corpo...