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Organisational Behaviour
Organisational Behaviour
10 pages (2500 words) , Download 1
... Behaviour Lecturer: Introduction There are various approaches used in understanding organizations among them the systems approach, contingency approach, human relations and classical approach. Contingency approach shows a renewed concern in organizations that value the structure as a significant influence in organizational performance. The approach highlights the possible ways of differentiating alternative ways in organization structures as well as the systems of management. Human relations approach has a great focus on the social factors at work as well as the behaviour of employees within the organization. Human relations approach resulted in greater production through humanization of an...
Consumer behaviour
Consumer behaviour
20 pages (5000 words)
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... consumer behaviour and its relationship to marketing BY YOU YOUR SCHOOL INFO HERE HERE TABLE OF CONTENTS 0 Introduction 2.0 Literature review 2.1 What is marketing? 2.2 What is motivation? 2.3 Consumer behaviour 2.4 Linking marketing, motivation and consumer behaviour 2.5 Literature review summary 3.0 Reflective accounts 4.0 Discussion / Analysis 5.0 Conclusion References 1.0 Introduction Consumer behaviour is a complex matter for investigation, dealing with multi-faceted inherent characteristics of buyer segments and external influences that will predict consumption actions. However, understanding consumer behaviour is a primary requirement for successful marketing. Theory would seem to dictate...
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Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
3 pages (750 words) , Download 1
... I will like to appreciatively acknowledgement number of people who gave me support to complete this research. I will like thank my Supervisors Michael Dawson and Hamid for their guideline confidence and advice end-to-end the research. I want to thanks all my friend, who gave me all kind of assist valuable advice ,encouragement and influence throughout. My boyfriend David who always encourage , advice I would like to thank him and cheering me up when my down or I felt like giving up, also I would like to thank my friend at University for their help and more support. I am thankful to all the respondents that took the time to complete the questionnaire. Without these answers this dissertation ...
A Study of Fashion Clothes Brand
A Study of Fashion Clothes Brand
7 pages (1750 words)
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... Influence of Peer Pressure on Brand Choice between Chinese Young Consumers and UK Young Consumers: A Study of Fashion Clothes Brand Contents 0 Introduction 3 1.1 Rationale for Choosing this Topic 3 1.2 A Brief Background of the Fashion Clothes Brand in Chinese Market and UK Market 3 1.3 Research Aims and Objectives 4 1.4 The Organization of the Study 4 2.0 Literature Review 4 2.1 Peer Pressure 4 2.2 Purchase Intentions 5 2.3 Role Model Influence and Purchase Intentions 5 2.4 Peer Pressure and Consumer Responses, Consumer Activities 5 2.5 Peer Pressure and Brand Loyalty 6 2.6 Peer Pressure and Consumer Behaviour 6 3.0 Methodology 6 3.1 Primary Data vs. Secondary Data 6 3.2 Research Metho...
Learning and cognition
Learning and cognition
2 pages (500 words)
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... and Cognition Learning and Cognition Learning is a complex and systematic process that occurs throughout an individual’s lifetime. From a psychological point of view, learning begins at birth and continues through adulthood to old age. It happens both consciously and unconsciously. The skills and knowledge acquired are important for enabling humans to adapt to their environment accordingly. Using these, they are able to address a host of challenges that they encounter as well as co exist with each other peacefully. This is at the core of sustainable living that is idyllic and advocated for by each and every individual. This paper reviews the relationship between learning and cognition. To clearly...
Impact of Advertising on Tweens
Impact of Advertising on Tweens
5 pages (1250 words)
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... Proposal Form The Introduction The working of my dissertation is: Pester Power or Peer Pressure An Investigation into Consumer Socialization and the Impact of Advertising on Tweens. My selected topic area Advertising and impact on tweens. The purpose of this dissertation is to investigate the impact of marketing, most particularly advertising, on children aged eight through twelve years (inclusive), hereafter referred to as 'Tweens'. This term is used by the marketing community to refer to this specific period of age. It is important to study this topic because children's spending power, growing consumption and influence on family's (parent's) purchases has increased quite considerably since the ...
Pyschology
Pyschology
4 pages (1000 words)
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... Read the article and answer the following questions. Your responses should answer the questions completely and be in paragraph form aswell as in complete sentences. Number the questions use examples where needed. Assignment Questions: 1. What issue or problem did the author(s) address The author seeks to explain the mechanics of evolutionary psychology and its objectives of understanding the "design of the human mind." He defines it as " an approach to psychology, in which knowledge and principles from evolutionary biology are put to use in research on the structure of the human mind." He suggests that our minds are information processors by nature and our instincts will invariably manifest themse...
Practical report, data analysis, critical review
Practical report, data analysis, critical review
15 pages (3750 words)
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... In an effort to contribute to the greater comprehension the relationship amidst the attitude and social norms and frequency of consumption within the theory of the planned behaviour, a prolonged model was utilized in prediction of the personal norms, neighbourhood identifications coupled with the descriptive social norms. Data from the field study (N=49) utilizing questionnaire measures dependent variables pertaining to the predicted behaviour, whilst attitude and personal social norm predicted intention of frequency of consumption. This research examined the plausibility and robustness of the Theory of Planned Behaviour in forecasting and elaboration of frequency of consumption. The study compared...
The Customer Behaviour Towards Hybrid Cars in the UK
The Customer Behaviour Towards Hybrid Cars in the UK
67 pages (16750 words)
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... of Contents Table of Contents Acknowledgement 3 4 Chapter Introduction to the Study 5 1 Introduction 5 2 Background Statement 6 1.3 Importance of Topic 7 1.4 Dissertation Outline 9 1.5 Conclusion 9 Chapter 2 - Review of the Literature 11 2.1 Introduction 11 2.2 Brand Equity from a Marketing Perspective 11 2.3 Brand Equity from a Financial Accounting Perspective 14 2.4 An Integrative Conceptualization of Brand Equity 15 2.5 Measuring Brand Equity 16 2.5.1 Measuring Brand Equity: Literature Review 16 2.5.2 Measuring Brand Equity: Consulting Firms Perspective 20 2.6 CBBE and the Hierarchy Of Effects Model 23 2.7 Measuring CBBE AND BMP Constructs 24 2.8 Conclusion 29 Chapter 3 - Aims and...
Teenage pregnancy in ireland
Teenage pregnancy in ireland
16 pages (4000 words)
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... Pregnancy in Ireland Teenage Pregnancy in Ireland According to Inglis, the historical background of Irish sexuality is a relatively and rarely discussed topic. Most of the past studies have avoided sex and sexuality issues and have focused instead on fertility, the role of the Catholic Church as well as the sex scandals facing the church, and censorship. The lack of interest on sexuality in the Irish academia is blamed on the dominance of the Catholic Church in academic areas such as psychology, philosophy and sociology. This has created a serious gap in understanding of the sexuality nature of the Irish society considering the fact that studies such as Scheper-Hughes, (1999) affirmed that the Irish ...
International Organisational Behaviour
International Organisational Behaviour
12 pages (3000 words)
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... Head: International Organisational Behaviour International Organisational Behaviour [Institute’s International Organisational Behaviour Introduction It was in 1945, after the Second World War in Japan that a graduate from Waseda University started a small repair shop in Tokyo in a bomb-damaged building. He had no clue that within a couple of decades, the company that he built with a friend Akio Morita, would go on to become one of the biggest conglomerate multinational companies of the world. In 1998, Brown University awarded Mr. Masaru Ibuka, the co-founder of Sony Corporation with Honorary Doctorate Degree in Science (Sony, 2011). Sony has its operations in many countries spread across six...
Buyers Purchase Decision and Branding
Buyers Purchase Decision and Branding
45 pages (11250 words) , Download 1
... Does Branding Affect Buyer's Purchase Decision A Review of the Case How Does Branding Affect Buyer's Purchase Decision A Review of theCase Abstract This study aims to ascertain the impact of Branding on a buyer's purchase decision. The purpose of this study is to find out how big brands make it easy for the customer to buy a product instantaneously, thereby making the whole buying process easy by facilitating the fast movement of products from sellers to the consumers. The research helps to understand the thought process of a buyer to reach a conclusion of buying a product and analyzes the critical factors that go into taking such a decision. The research is aimed to collect some secondary data to ...
The Influence of Children on The Buying Decisions of Their Parents
The Influence of Children on The Buying Decisions of Their Parents
60 pages (15000 words)
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... Table of Contents 1Literature review 2 1.1A family as a consumer base unit 3 1.2Children’s role on the parents’ decision-making – an overview 11 1.3Children as consumers 18 1.4Cognitive development theories in the context of children’s consumer socialization 27 1.5Theoretical approaches to in studying children’s role in influencing parents in consumer purchase 36 Conclusion 46 Bibliography 48 The influence of children on the buying decisions of their parents 1 Literature review The literature review chapter will examine the extent of influence that the children has on the buying decisions of their parents. From a study of the various literatures available on this...
Data Analysis report
Data Analysis report
8 pages (2000 words)
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... Introduction The ability to make a choice in making purchases depends on ones considerations and influences from peers. Further, there exist hindrances which affect the willingness to make a purchase. To Fishbein (2004), beliefs are the most important factor that leads to changes in attitude. According to him, the human mind is capable of making changes in behaviour positively and negatively. Another important factor that is likely to cause changes in behaviour include norms and behaviours of the peers. Working environment /family and social gatherings are likely to have an impact of the purchasing behaviour. According to Kimiecik (1992) and Beck and Ajzen (1991), what others expect is very key and...
The impact of culture on consumer buying behaviour
The impact of culture on consumer buying behaviour
9 pages (2250 words)
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... analyse the impact of culture on consumer buying behaviour Contents Introduction 2 Critical Analysis of Culture and its Definition 2 Impact of Culture on Consumer Buying Behaviour 6 Conclusion 9 References 10 Introduction Cultural factors have an important influence on the buying behaviour of consumers. It consists of operating procedures that are mutually shared, norms, tools, values, and unstated assumptions. It also comprises standards for evaluating, communicating, and perceiving. Cultural factors differ by country to country and are a complex phenomenon when people move to foreign countries where the cultural dimensions that are prevalent are totally different. Under such circumstances, people ...
Paper on Leading Intergenerational Groups and Interpersonal Skills for Leaders
Paper on Leading Intergenerational Groups and Interpersonal Skills for Leaders
4 pages (1000 words)
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... Paper on Leading intergenerational groups and Interpersonal skills for leaders Paper on Leading intergenerational groups and Interpersonal skills for leaders 1. Leading intergenerational groups When having to lead intergenerational groups, a leader faces a series of issues: the criteria used by each group in order to respond to the leader’s decisions may be differentiated. Such differentiation can be also identified within each group, meaning that a leader managing such groups may have to confront oppositions from two different directions: from groups as autonomous units and from the members of the groups individually (Haight and Gibson 2005). From this point of view, it is rather difficult to...
Analysis of Loreal advertisement campaign
Analysis of L'oreal advertisement campaign
12 pages (3000 words)
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... CONSUMER BEHAVIOUR: ANALYSIS OF L’OREAL ADVERTISEMENT CAMPAIGN By number and of university> Contents Contents 2 INTRODUCTION: 4 ANALAYSIS OF THE ADVERTISEMENT OF L’OREAL: 5 Celebrity Endorsement: 5 Creating Beauty Appeal: 5 Communicating Benefit: 6 Supporting the Benefit with Scientific Claim: 6 Iconography: 6 ANALYSIS OF THE ADVERTISEMENT CAMPAIGN OF L’OREAL ELVIVE IN 2010: 7 Attitude towards the Ad Model: 11 CONSUMER BEHAVIOUR THEORIES APPLICABLE ON THE ADVERTISEMENT CAMPIGN OF L’OREAL ELVIVE: 11 Decision Making Process: 12 Consumer Attitudes and Processes by which these Attitudes are Learned, Stored, and Retrieved: 14 Attention: 15 Perception: 15 Learning and Memory: 15 Hierarchy of Effects...
Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
5 pages (1250 words) , Download 1
... CHAPTER Introduction 1 Introduction Over the past years many service providers and retailers have introduced loyalty schemes as a strategy of retaining customers. The Customers join the loyalty schemes by completing a form with their personal details i.e. addresses, email address, telephone number etc. In return the customer is given a plastic card that is scanned into the system at every purchase of goods or services; and points are awarded to the card, which are later turned into vouchers. This helps the retailer to build an individual customers purchasing habits profile; as all the information is entered into the database, i.e. about the preferences in terms of products or services. The...
Leading and Managing in Organisations
Leading and Managing in Organisations
16 pages (4000 words)
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... No: Indices Portfolio Assignment 4 2. Portfolio Assignment 2 7 3. Portfolio Assignment 3 10 4. Portfolio Assignment 4 13 References/Bibliography Appendices Appendices Appendix 1 Path-goal situations and preferred leader behaviours 19 Appendix 2 Situational leadership 20 Appendix 3 Components of the situational leadership II Model 21 Appendix 4 Methods for dealing with resistance to change 22 Appendix 5 Kohlberg’s stages of moral judgment 23 Portfolio Assignment 1 Whetten and Cameron (2011, p261) citing Bowman (1964) write that, “Surveys have consistently shown that the ability to effectively communicate face to face is the characteristic judged by managers to be the most critical in determining...
The investigation in the effect of the Country of Origin towards Consumer perception of luxury brand product; case study of Thai consumer
The investigation in the effect of the Country of Origin towards Consumer perception of luxury brand product; case study of Thai consumer
20 pages (5000 words)
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... Originality Report ch.2 From Check your work with Turnitin (Plagiarism and referencing - A guide for Processed on 22-08-09 23:34 BST Word Count: 6646   Similarity Index 18% Similarity by Source Internet Sources: 14% Publications: 9% Student Papers: N/A sources: 1 5% match (Internet from 20/08/09) (8-20-09) http://essayblog.org/dl/samples/watches.pdf 2 2% match (Internet from 22/06/07) (6-22-07) http://www.uky.edu/~drlane/capstone/persuasion/elm.htm 3 1% match (Internet from 11/09/08) (9-11-08) http://www.amsreview.org/articles/wiedmann07-2007.pdf 4 1% match (Internet from 24/05/09) (5-24-09) http://www.aibse.org/Proceedings/Proceedings%202005/Preference%20for%20Foreign.doc 5 1% match (publication...
Recession and Consumer Spending Habits in the Clothing Indusrty
Recession and Consumer Spending Habits in the Clothing Indusrty
21 pages (5250 words)
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... to the Research Problem Due to the recession in the past few years, both consumers and businesses have dealt with a great deal of uncertainty. Most of these years have been marked by changes in consumer spending habits, behaviours and brand perspectives. Many consumers, in particular women, have changed their spending habits due to the recession and unpredictable economic future. The recession has undeniably affected consumers on every level, but further investigation is required to determine the extent and ways that behavior has changed. Women consumers are now aware of the economic situation and rush less to make impulse purchases. They also spend in different ways due to the recession. As borrow...
The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki
The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki
2 pages (500 words)
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... role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds (United Kingdom) Laptop vendors are highly focusing on branding and advertising to remain competitive in the industry. Hiam (2009, pp.90) argues that only the most creative advertisements attract the attention of consumers and sketch a permanent mark on the attitudes of consumers. Therefore, the vendors are looking for new ways to develop effectives advertising and branding strategies that may positively influence consumer purchasing decisions. A combination of advertising and branding is required because a brand name explicitly convey the product features and results in a higher recall ...
Public policy on public houses; a look in to influencing factors on attitudes of binge drinking 18-24 yr olds
Public policy on public houses; a look in to influencing factors on attitudes of binge drinking 18-24 yr olds
40 pages (10000 words)
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... Policy on Public Houses: A Report on Influencing Factors on Attitudes of Binge Drinking in 18 – 24 Year Old Young Adults in the United KingdomAbstract Binge drinking has now been recognised as being a serious problem which affects young adults not only in the United Kingdom, but also in other countries with a predominantly Anglo – Saxon culture. This phenomenon is possibly not a new one and those who indulged in binge drinking episodes were earlier referred to as being ‘lager louts’ in Britain. However, binge drinking has received considerable media attention in recent years because of the harm for the individual and the community that has come to be associated with it. Episodes of binge drinking inv...
Understanding Consumer Behaviour
Understanding Consumer Behaviour
18 pages (4500 words)
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... xxxxx No. 12345 BUSINESS: CONSUMER BEHAVIOR ABC Xxxxx xxxx College Department of Business Management 11 December, 2011 Table of Contents Contents Page No 1. Consumer Behaviour 03 2. Literature Review 03 3. Consumer Involvement Theory 05 3.1 High Involvement / Rational 06 3.2 High Involvement / Emotional 06 3.3 Low Involvement / Rational 06 3.4 Low Involvement / Emotional 07 4. Hierarchy-of-Effects Model (HEM) 08 4.1 Awareness 08 4.2 Knowledge 08 4.3 Liking 09 4.4 Preference 09 4.5 Conviction 10 4.6 Purchase 10 4.7 HEM in Coca Cola Marketing Communication and Promotion 10 5. Theory of Reasoned Action and Theory of Planned Behaviour 11 6. Consumer Decision Making Process 12 7. Production, Pricing, and ...
How personality and individual differences effect on motivation
How personality and individual differences effect on motivation
10 pages (2500 words)
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... of personality and individual differences on employee motivation and organisational behaviour Table of contents Introduction 3 Personality and individual differences 3 The Big Five Model 4 Impacts of Personality and individual differences on Organisational Behaviour 5 Impacts of Personality and individual differences on Employee Motivation 6 Herzberg’s Two Factor Theory 7 Conclusion 10 Reference list 11 Introduction The values and ethics that an individual possess have the capability of taking them to great heights. Similar is the case with the personality of individuals which differs from one and every. These personality and individual differences cause serious issues in an organisation as w...
Explore significant differences from Western models of consumer behaviour in different parts of the world
Explore significant differences from Western models of consumer behaviour in different parts of the world
8 pages (2000 words)
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... versus regional consumer behaviour models BY YOU YOUR SCHOOL INFO HERE HERE Western versus regional consumer behaviour models Varying model approaches Consumer behaviour is characterized by elements of local culture, environment, lifestyle and attitude related to self-perception in most Western models of consumer behaviour. Western views on consumers have segments incorporated into their operational business strategies and promotional strategies based upon diverse or homogenous consumer attributes. In markets in which consumers maintain a great deal of buying power, they are included in a customer-centric business model that considers elements of service dimensions and product quality related directl...
The concept of Self Image
The concept of Self Image
5 pages (1250 words)
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... Concept of Self Image “The concept of our self image, our sense of identity and gender roles, as well as the way we behave and think, are all determined by our environment, rather than any innate factor”. This statement is convincing because of the way that it is written. Although there is a component of innate factors that affect an individual’s personality, the sentence as it is written, can be very convincing It is important to understand that self-image can be a compilation of a variety of factors that are dependent on how the individual sees the world as well as their environment. As an example, a child who grows up in a home where they are told negative things about themselves may internalize...
Compare and contrast the concepts of Compliance, Obedience and Confirmity. How are they different and what are their Similarities Make reference to relevant theory, concepts and research and dont forget to give orginal, applied examples
Compare and contrast the concepts of Compliance, Obedience and Confirmity. How are they different and what are their Similarities Make reference to relevant theory, concepts and research and don't forget to give orginal, applied examples
9 pages (2250 words) , Download 1
... and Contrasting the Concepts of Compliance, Obedience and Conformity JJ Compliance, obedience and conformity are key concepts in the theory of social influence, the process of changes in people’s attitudes and behaviour in response to social interactions. These concepts play an important role in the control of social community’s stability; they serve as powerful tools of maintaining social norms. Although the concepts are similar to the great extent they have the same nature and underlying principles, there are considerable differences between them. The concepts involve changing one’s behaviour in response to different causes. In this essay, on a basis of results of previous research and literature...
The influence of changing currency rates on consumers travel behaviour: Exploring UK consumers travel to Europe
The influence of changing currency rates on consumers travel behaviour: Exploring UK consumers travel to Europe
8 pages (2000 words)
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... The influence of changing currency rates on consumer travel behaviour: Exploring UK consumer travel to Europe The influence of changing currency rates on consumer travel behaviour: Exploring UK consumer travel to Europe 1. Introduction The following proposal suggests that the currency exchange rate has an influence on the consumer travel behaviours of UK tourists. The exchange rate is affected by factors that are associated with the export/import status of a country. In having an exchange rate that favors the currency of outside nations, a country has a competitive advantage. Currently, the euro has stood on lesser ground than the UK pound. Therefore, tourism into the rest of Europe is favorable to...
Parents Attitudes Toward Learning Through Play in the Foundation Stage
Parents Attitudes Toward Learning Through Play in the Foundation Stage
26 pages (6500 words)
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... 0 Introduction 1 Background For children, play is inherently natural and fun. At the same time, the choice of play as a topic for a dissertationcomes naturally to someone who enjoys working with children and takes an interest in how they learn and grow. The researcher is an advocate of children and their best interests which is why she decided to pursue a topic that is close to her heart. In her experience with children, she has discovered how play can be an effective tool in learning new concepts. Knowing that a child’s family is a great influence on their learning and development, the researcher also found it interesting to explore how parents regard play and if they view play similarly to how the ...
Marketing Principles and Practice
Marketing Principles and Practice
9 pages (2250 words)
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... Principles and Practice Table of Contents Introduction 3 Buying Behaviour 4 Buying Behaviour and Influences 5 Peer Influence 5 Social Influences 6 Reference Groups 6 Social Media 7 Personality and Self Concept 8 Social Classes 8 Technological Influence 9 Conclusion 10 References 11 Introduction Consumers seek a range of products and services in their daily buying behaviour that has been recognised in this present trend. With this concern, the modern organisations are highly focusing towards keeping in line with the buyer’s decisions with regard to their preferable and desirable tastes, demographic conditions along with their educational level and certain other similar factors. According to the...
Effective team and performance management
Effective team and performance management
11 pages (2750 words) , Download 1
... Team and Performance Management Introduction: Effective team and performance management do not co-exist generally. It is an art of bringing different individuals and approaches to work jointly for a collective vision and common goal. Team and performance management ultimately requires passion, flexibility, love for the team members, and the mission of organization and objectives. Effective team and performance management mainly focuses on the achievement of business objectives. “A team is a small number of people with complementary skills who are committed to an agreed purpose, goals, and approach for which they hold themselves mutually accountable” (Team Definition 2011). Performance management is...
Creating a climate of Ethical Behaviour in the School
Creating a climate of Ethical Behaviour in the School
10 pages (2500 words)
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... Ethical Behavior Ethical Behavior Outline Creating a Climate of Ethical Behaviour in the School Introduction a) Background of the study Having identified that there exist a problem of ethical behaviour in the school, this study sought to look for ways of inculcating ethical behaviour among the students. b) Introduction The problem of unethical behaviour among the students in the school has been thriving for quite some time. While this has resulted into poor performance between the students due to poor learning methods and behaviour among the students, little has been done to solve the problem. The phenomenon of violence and anti-social behavior within schools cannot be regarded as a mystery, given...
The impact of culture on entrepreneurial management
The impact of culture on entrepreneurial management
10 pages (2500 words)
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... Entrepreneurship is important for the economic development of a nation. It is an act of creating value by seizing opportunity and utilizing human, social and financial resources (Pfeifer, 2003). It involves a certain amount of risk taking on the part of an entrepreneur. An entrepreneur can be described as a person who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessary resources to capitalize those (Zimmerer & Scarborough, 2002). Entrepreneurial management is influenced by various elements of which culture is one such factor. Hofstede defines culture as “the collective programming of the...
Consumers Attitude toward Brand Extensions
Consumers' Attitude toward Brand Extensions
48 pages (12000 words)
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... Consumer Attitudes towards Brand Extensions: of Candi Newcastle MSc International Marketing Consumer Attitudes towards Brand Extensions: Dissertation submitted in partial fulfilment for an MSc International Marketing Name of student Newcastle University MSc International Marketing Confirmation I confirm that this report is my own work and that all sources are fully referenced and acknowledged. I give / do not give permission for this dissertation to be made available for viewing by future students via Blackboard. Word count: 11,928 (signature)……………………………………,(date)……………….. Acknowledgements I would like to take this opportunity to thank those who helped to contribute to the work that was put into this ...
Research methods
Research methods
12 pages (3000 words)
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... Methods The proliferation of assorted mobile phone brands in the information and communication industry has created a cut-throat competition among key players, keen on increasing their market share. With increasing competition, consumers face though choices in identifying their best brand. It becomes necessary that mobile phone manufacturers comprehend the principal issues that can lure the prospective buyers to their brand. By doing so, they can conduct marketing action and planning. The study was based on 60 randomly selected university students who are consumers of different phone brands. It establishes the role played by advertising in influencing mobile phone preferences by customers. Results ...
The effect of advertising on alcohol consumption by young people
The effect of advertising on alcohol consumption by young people
6 pages (1500 words)
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... EFFECT OF ADVERTISING ON ALCOHOL CONSUMPTION BY YOUNG PEOPLE Introduction Brand advertising in the alcoholic beverage market continues to receive considerable social criticism (Ringold 2008, 127; Snyder et al 2006, 18). It is widely believed that there is a requirement for increased industry self-regulation and additional investments in industry-sponsored responsibility messages, state Austin and Hust (2005, 769). However, some public health commentators strongly oppose industry-sponsored moderation efforts. These interventions are delineated as public relations activities that are not only insincere but morally suspect (Centre on Alcohol Marketing and Youth, 2005). Whether young people are directly ...
Factors that Motivate Consumers Towards Internet Shopping
Factors that Motivate Consumers Towards Internet Shopping
9 pages (2250 words)
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... Factors that Motivate Consumers Towards Internet Shopping Concepts on factors that influence consumers’ decision to shop online Online retailing isdefined as “use of an electronic media through which the customer and the marketer may enter into a transaction for sale and purchase, so as to benefit both the parties in the long run” (Sahney, Shrivastava, and Bhimalingam, 2008, p. 34). The same study quoted the definition of an e-market as “an interorganisational information system that allows the participating buyers and sellers to exchange information about prices and product offerings” (Bakos, 1991, p.295). An e-market was also described as “a way of conducting business by companies and customers...
The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns
The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns
4 pages (1000 words)
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... effects of social media on consumers buying behaviour and demand patterns affiliation The Effects of Social Media on Consumers Buying Behaviour and Demand Patterns Introduction In present times, the internet has delivered online properties to allow individuals connect with themselves, unlike the dead sites on the internet, and thus establish significant relationships within a particular period. These relations can be formed on the basis of business, hobby, among others. Through the online market, an organization can market itself very efficiently without incurring big budgets. By this, the company could experience an increase in demand for their business. Additionally, through the online world, can q...
Management and Organisational Behaviour
Management and Organisational Behaviour
8 pages (2000 words) , Download 1
... and Organizational Behavior Introduction The functioning of any business organization greatly depends on the existence of an organizational structure. The structure of an organization is observed to be the backbone of the organization’s potency to perform. Structure of an organization depends to a great extent on the size and the nature of operation of the company. In deciding the pattern of the organizational structure the understanding of the company’s culture signifies a paramount importance. It is because understanding of the organizational culture specifies the growth path of the company. Again, the relationship between a company’s business structure and cultural parameters throw light on the...
Dissertation ;HOW EFFECTIVE ARE CELEBRITY ENDORSEMENTS IN CHANGING UK CONSUMER ATTITUDES ABOUT VARIOUS CLOTHING BRANDS
Dissertation ;HOW EFFECTIVE ARE CELEBRITY ENDORSEMENTS IN CHANGING UK CONSUMER ATTITUDES ABOUT VARIOUS CLOTHING BRANDS
48 pages (12000 words) , Download 1
... of Celebrity Endorsements in Changing UK Consumer Attitudes for the Various Clothing Brands 2009 - XXXXXX Student Number: XXXXX Date of Submission: MM DD 2009 D e d i c a t i o n To my family A c k n o w l e d g m e n t s I would like to express my sincere gratitude to a number of people whose generous support and encouragement have made this dissertation a success. Thank you!!! Table of Contents D e d i c a t i o n 1 A c k n o w l e d g m e n t s 2 A b s t r a c t 6 Chapter 1 7 Introduction 7 1.1 Introduction 8 1.2Overview 9 1.3Objectives 10 1.4Methodology 10 1.5Summary 10 Chapter 2 12 Literature Review 12 2.1 Introduction 13 2.2 UK Fashion Industry 13 2.3 Brands 15 2.4 Brandi...
Attribution Theory, Attribution Process, and Attribution Biases
Attribution Theory, Attribution Process, and Attribution Biases
8 pages (2250 words)
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... Theory Abstract Attributions are those grounds of human personality, which distinguishes one individual from another. The theory refers to those personal traits for which an individual claims himself or herself to be successful in life. However, in situations where one feels that he or she has not succeeded in achieving his goals of life or situations which make the person feel like defeated, attribution process takes place. In such situations a person is subjected to various attribution biases and irrespective of the positive or negative influences of attribution, he or she follows self-serving bias. When the individual get use to personality traits influenced by biases, he starts practicing his...
Alcohol Abuse
Alcohol Abuse
12 pages (3000 words)
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... Abuse Introduction In this essay, I have decided to focus on the public health issue concerning the risk of alcohol abuse in relation to a certain population group who are young adults. A situation where young adults drink alcohol is referred to as underage drinking. As youths grow old, their rate of alcohol consumption increases significantly (Powers 2007, p.353). Whenever young adults take alcohol, they fail to realize the adverse effects drinking can have on their health, lives, families and social relationships. In the United Kingdom, the popular word used by many to refer to the act of drinking to get drunk is binge drinking. This is harmful to health especially for underage drinkers. Alcohol...
The assignment should accompany the case study on Green & Blacks (Part A) U.K. Chocolate Market: Turning Green
The assignment should accompany the case study on Green & Blacks (Part A) U.K. Chocolate Market: Turning Green
14 pages (3500 words)
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... Assignment TOPIC: The assignment should accompany the case study on Green & Black's (Part A) U.K. Chocolate Market: Turning Green. ANSWER THE FOLLWING QUESTIONS: Answer ALL questions Question 1 Critically examine the relevance of brand identity (e.g. Kapferer) in the context of integrated marketing communications (IMC) by using examples from this case. Based on the case study here the first thing that needs to be understood is the fact that G and B have so far cashed on their brand identity as a fair-trade brand.Brand identity is defined as a set of aspects that express what the brand stands for; its background, principles, purpose, and ambitions; and it precedes the brand image. A brand can hav...
Business Organisation and Behaviour
Business Organisation and Behaviour
6 pages (1500 words)
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... Organisation and Behaviour Table of Contents Table of Contents 1 Abstract 2 Introduction 3 Description of Leadership Styles 3 Definition of Leadership Styles 3 Types of Leadership Styles and their Effectiveness 4 Transactional Leadership Style 4 Transformational Leadership Style 4 Laissez-Faire Leadership 5 Vodafone’s Leadership Style 5 Organisational Theory on Vodafone 5 Scientific Management 5 Classical Administration 6 Bureaucracy 6 Management Approaches 7 Human Relations Approach 7 Systems Approach 7 Conclusion 7 References 9 Abstract This paper seeks to analyse various theoretical leadership styles that have been conceptualised by various theorists and explore how these models practically wo...
An Analysis of the Groups On Organic Food Consumption Market In China: a Case Study of the URBN Hotel In Shanghai, China
An Analysis of the Groups On Organic Food Consumption Market In China: a Case Study of the URBN Hotel In Shanghai, China
15 pages (3750 words)
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... analysis of the groups on organic food consumption market in China: a case study of the URBN hotel in Shanghai, China. Contents Contents 2 Introduction 5 Background information 5 Purpose of this research 5 Rationale 6 Concept of the study 6 Context of the study 7 Gap in this research 7 Benefit/value of the study 8 Literature Review 8 Motivation 8 Consumer Behaviour 10 Social Identity Theory 12 Linkage 13 Methodology 14 Epistemology 14 Approach 14 Strategy 15 Time Horizon 15 Research Method 16 Population and sampling 16 Ethical Considerations 17 Consent 17 Deception 17 Debriefing 17 Withdrawal from the investigation 18 Confidentiality 18 Protection of participants 18 Observa...
A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK
A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK
10 pages (2500 words)
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... Topic: A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK Table of Contents Introduction and Aim................................................................................................................. 3 Methodology............................................................................................................................... 4 What we did................................................................................................................................ 4 What Went Wrong..................................................................................................................... 5 Summary of the...
Understanding Interpersonal Behaviour
Understanding Interpersonal Behaviour
9 pages (2250 words)
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... A group is an interaction of two or more individuals who interact with each other, share characteristics and collectively share a sense of unity. Group members may depend on each other (Barlow, 2013). Groups may vary in size with some being small while other may be large. There are also different types if groups such as cultural groups, groups formed at the workplace and social groups. Individual behaviour has for a long time been a topic of discussion among psychologists with different schools of thoughts and perspectives seeking to explain the same. The behaviour of humans falls within a range with some being unusual, common, acceptable while some are outside the acceptable limits. Individual beha...
Analyse the organisational behaviour issues that contributed to the leadership challenges at HP
Analyse the organisational behaviour issues that contributed to the leadership challenges at HP
12 pages (3000 words) , Download 1
... of the organisational behaviour issues that contributed to the leadership challenges at HP Introduction and Background Hewlett-Packard has undergone dramatic changes at the senior-executive level. A few of the decisions led to positive financial returns but most of them did not. These leadership issues can all be tied to organisational behaviour. The latter term refers to the study of how individuals and teams work together to achieve organisational goals. It may also refer to the analysis of behaviour and attitudes of persons in a company (Mullins, 2007). HP began humbly at the back of its entrepreneur’s garage. Engineers David Packard and Bill Hewlett established an unconventional company in the...
Case study of marketing
Case study of marketing
16 pages (4000 words)
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... Nestle is a 140 year old global leader in the FMCG sector with a rich tradition of contributing to the community and a high level of awareness and activities entered on philanthropy, environmental sustainability and promotion of healthy living among its consumers as well as the society at large. The company has diligently strived toward the well being of its stakeholders as well as the general community, and managed to balance it with increased profitability, year after year. Nestle has shown high level of commitment to various causes which is apparent from the numerous awards won by it both locally as well as overseas. Recently it won the Best Supplier Engagement Award at the Ethical Corporations...
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