SouthWest Airlines Case Analysis
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... Airlines I. Introduction Southwest Airlines operates a low-fares, high frequency scheduled passenger airline serving short haul, point to point routes between 68 cities in the United States. Southwest operates more than 3,200 flights a day coast-to-coast in 2009. (Southwest Airlines Co., 2008)
Southwest currently operates only Boeing 737. Today, the company's operating fleet was composed of 537 Boeing 737 aircraft, each having 189 seats, with an average age of approximately 10.5 years. The average aircraft trip length is 639 miles with an average duration of one hour and 54 minutes. The company sells seats on a one-way basis. Fares are set on the basis of demand for particular flights and by refere...