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On the other hand, many spare parts from the past are still useable in the present. For example, engine mounting has remained the same over the years. This is why the mini is one of the most economic cars of today’s age.
The company producing minis was in the year 2000 bought by BMW a renowned high quality and class brand of car production. BMW bought the mini car production from the Rover group that was the original production company. BMW introduced the Mini Cooper in place for the mini cars.
The key terms employed in 1998 and before to market the mini cars included low mileage, price friendly and uniquely styled (Thoms 1998). Today’s keywords for mini cars have drawn more attention they include; well-known brand, competitive model, iconic, powerful, hybrid, environmental friendly, laudable and so on.
Semantics is the study of what words meanwhile inference involves what one draws from and the conclusions made. The wording used today mean that people are more interested in the brands of the cars than the prices. The conclusion made is that, although pricing is an important factor, more importance is drawn from the status the mini cooper brings.
The social contexts of mini car advertisements greatly influence consumer market. They draw the line in most cases of who can fit in to purchase the car and who is the potential buyer. Car modeling defines the use of a car. Through the ads, the mini car’s function is highly emphasized. Whether it is a leisure car or a daily use car.
The terms illustrated above to advertise mini coopers today, clearly identify mini coopers as vehicles that are growing in class and even in use. The target market has changed from the lower middle class to upper middle class and first class socially. The competitive nature of the advertisements is just attractive to bring in a more consumer-ready market. Words like powerful, iconic, hybrid and so on are associated with the brands.
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