Nobody downloaded yet

The Mini (car) between 1998 and 2015 - Assignment Example

Comments (0) Cite this document
Summary
It was a four-seater that was built with an already existent engine called the A engine. It had a simple and unique arrangement of the sides. The gearbox in the sump driving of the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
The Mini (car) between 1998 and 2015
Read TextPreview

Extract of sample "The Mini (car) between 1998 and 2015"

Download file to see previous pages On the other hand, many spare parts from the past are still useable in the present. For example, engine mounting has remained the same over the years. This is why the mini is one of the most economic cars of today’s age.
The company producing minis was in the year 2000 bought by BMW a renowned high quality and class brand of car production. BMW bought the mini car production from the Rover group that was the original production company. BMW introduced the Mini Cooper in place for the mini cars.
The key terms employed in 1998 and before to market the mini cars included low mileage, price friendly and uniquely styled (Thoms 1998). Today’s keywords for mini cars have drawn more attention they include; well-known brand, competitive model, iconic, powerful, hybrid, environmental friendly, laudable and so on.
Semantics is the study of what words meanwhile inference involves what one draws from and the conclusions made. The wording used today mean that people are more interested in the brands of the cars than the prices. The conclusion made is that, although pricing is an important factor, more importance is drawn from the status the mini cooper brings.
The social contexts of mini car advertisements greatly influence consumer market. They draw the line in most cases of who can fit in to purchase the car and who is the potential buyer. Car modeling defines the use of a car. Through the ads, the mini car’s function is highly emphasized. Whether it is a leisure car or a daily use car.
The terms illustrated above to advertise mini coopers today, clearly identify mini coopers as vehicles that are growing in class and even in use. The target market has changed from the lower middle class to upper middle class and first class socially. The competitive nature of the advertisements is just attractive to bring in a more consumer-ready market. Words like powerful, iconic, hybrid and so on are associated with the brands. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Mini (car) between 1998 and 2015 Assignment Example | Topics and Well Written Essays - 750 words”, n.d.)
The Mini (car) between 1998 and 2015 Assignment Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/english/1689248-the-mini-car-between-1998-and-2015
(The Mini (car) Between 1998 and 2015 Assignment Example | Topics and Well Written Essays - 750 Words)
The Mini (car) Between 1998 and 2015 Assignment Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/english/1689248-the-mini-car-between-1998-and-2015.
“The Mini (car) Between 1998 and 2015 Assignment Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1689248-the-mini-car-between-1998-and-2015.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Mini (car) between 1998 and 2015 for FREE!

Contact Us