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There are quite a number of benefits that can be derived from online dating sites such as aspects related to privacy and security. Geographically dispersed people can date each other and the choice of the desired match is wide. There are likely chances that if you search patiently, you will get your match. More interestingly, online dating removes unfavorable elements such as fear and confidentiality is guaranteed. However, there are also certain disadvantages of online dating. It exposes other people to cyber bullies and the victims may live under constant fear which can eventually lead to psychological distress. Online dating can also promote multiple sexual activities which in turn exposes the people involved to health risks. In my own opinion, I think community dating sites are essential during the contemporary period. They help people to get perfect matches and the other benefit is that these sites are easy to use and maintain.
During the contemporary period, it can be seen that organizations are operating in environments that are characterised by stiff competition. Likewise, advertising is also gaining prominence since it can be observed that companies use this communication strategy to attract customers to buy their products. However, some companies are manipulating advertising through creation of weasel images that are far from the truth. As such, I concur with Lutz who suggests that some advertising messages are manipulative and they are meant to deceive the customers into buying the products offered. For instance, the sincerity of advertisements used in marketing alcoholic beverages in particular is questionable.
From my own perspective, alcohol is not good to our health. No matter how much effort is put to portray alcohol consumption in a positive light, I think this beverage remains detrimental to our health. It is just a marketing gimmick by marketers of brands like Heineken and Tusker to present their brands
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The article states that when a competitor has a different gender, his or her congruence shapes semantic competition and thus making it hard to access the referent. A competitor refers to a phrase that be used to replace the initial referent. Though this effect is normally common in gendered languages, non-gendered languages like Finnish also portray this effect.
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