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This suggestion to have free music download in iTunes has received many critics from several quotas because it is argued as a violation of copyrights laws of the reproduction (Jost, 6). However, iTunes should acknowledge that free music download has more advantages than the disadvantages thus people should be allowed to download music freely on their website (Small, 41-68). The need for free music download has facilitated over one-hundred artists and hundreds of thousands of songs to be made available free download on the internet (Raw Downloads 1). iTunes has been left behind due to the charges it levies of the songs. Some of the reason music should be downloaded freely includes the benefits from great promotion. When iTunes accepts the need for free download of music on their website, it would provide a better technique of marketing. This should be the chief reason iTunes should offer free music downloads on their website. Through making free music downloads, the music get played by people’s listening cars, devices, radios, major events, clubs, the online websites on the iTunes. When a mass of people are truly attracted to an artist’s music, they will share the music freely through software like Bluetooth. Moreover, this would promote the artist brand name and music thus would get a lot of corporate endorsement (Jost 22).
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On the contrary, people are listening to more music than ever although they are not necessarily paying for it. Increase in digital music is the major challenge facing both the big and small players in the industry. There are four major players in the industry globally which are Universal Music Group, EMI Group, Sony Music Entertainment and Warner Music Group.
The record labels are both independent and radical; for example Universal, Warmer Music Group, Sony, and EMI. The music industry provides services through all the operating systems to satisfy the customers. The competition is stiff because some companies are upcoming and they are fighting for the customers.
The newly formed company, with offices in London, Luxembourg, and Stockholm, offered two core services, an ad-supported, free, listen-only music only player with access to 6 million tracks and a premium version for $12 monthly subscription (Aaker & McLoughlin .p.121).
Through endless court battles against pirate music download sites and initiators of international music piracy such as the victory against Napster in 2000 and against Kazaa (http://www.kazaa.com) ending in 2005, originally a Swedish company and bought over in 2002 by an Australian company entitled Sharman Networks (http://www.sharmannetworks.com).
It occurs when unauthorized copies are made of music or films. This criminal action has been a significant worry for both the film and music industry since the late 1970's, but the recent boom in technology has ushered in a new age of piracy that is unparalleled.
The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
The illegal sites were closed down or were being troubled by the law and piracy was under attack. This was the right product at the right time and fulfilled a need.
2 Price. In case of iTunes the offer of below a dollar price was not