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Argument - Essay Example

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In the contemporary world, the availability of sophisticated technology has made retailers, marketers, businesspeople and advertisers to be more sinister, craftier and savvier. They have moved away from the candid mission of marketing which is to meet the needs of customers and…
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Argument Essay
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Download file to see previous pages The Galaxy Tab S ad https://www.youtube.com/watch?v=g3Kjj2ca4oQ is an example of an ad that uses sexual imagery, consumers’ love for reality and capitalizes on panic and paranoia to manipulate the audience into buying products which they apparently do not need.
Moreover, advertisers use sexual imagery to chemically hook up the consumers. Naturally, after seeing someone attractive, the body’s natural response is to produce hormones. Subconsciously, the mind then associates the positive feelings with the product or service on the screen. This is why the designers of the Galaxy Tab S ad had to include a beautiful woman in the commercial and create an environment that instantly makes one think of love and romance even though the tab has got nothing to do with affection and amorousness. The cuddling, inclusion and mentioning of pregnancy all serve to create an emotional appeal that the audience can hardly resist. The creation of emotional appeal has served as an impeccable way of reflexively manipulating consumers considering the importance that they attach to the opposite sex. Taking the consumers away from the world of reality into the world of fantasy is significant as it makes them humorous and regaled. Unsympathetically, some commercials evidently infringe ethics and norms by posting nude images just to entice the consumer. Such commercials erode morals while escalating the profits of the marketers. Slowly, the once moral society is closely being replaced with impunity, treachery and deception.
Marketers are aware of the ostensible fact that consumers care about their health. One aspect that arouses panic and paranoia in consumers is the issue of their health as virtually all of them desire good health and a healthy tomorrow. They create ads that target specific audiences such as travellers, aficionados, expectant women ...Download file to see next pagesRead More
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