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RFID and online shopping - Assignment Example

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Summary
In an age where internet is the king, shopping channels and modes of conducting business activity have considerably changed. It would be futuristic for a man of the 1980s to think how modern day shoppers go about their business. A person can…
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RFID and online shopping

Download file to see previous pages... This gives leverage to exploit hackers and online criminals to exploit the age of the internet.
Technology is moving into human bodies quickly (Keenan, 2014). Humans are gradually becoming slaves to technology. Software and machines know the most intimate secrets of a person. Apps and devices track blood-sugar level, heart rate and blood pressure. It won’t be hard for a hacker to sell medication to diabetic patients after obtaining this useful information. One does not even need to be that illegal to exploit internet privacy.
Studying shopping habits is becoming a science in itself. The internet has provided so many in-depth tools to marketers that they can explore shopping behaviors by regions (towns, suburbs etc.) and persons. A shopper might put in some key words in the search engine and in just a few seconds he might see banner ads selling the exact or a relevant product to this person. This precise form of marketing is frightening. It reveals how much activity of a person can be tracked over the internet.
One study conducted on online shoppers showed that the privacy concern is a major impediment of truthful and deep online interaction (Flick, 2009). Shoppers are always concerned about their information security. Different credible shopping websites have to show a licensed banner for the online security of their fund transfers. News of identity theft, credit card scams, online stalking and threats over social media are not new. The surprising part is that not everyone engages so much over the internet to become a victim of cybercrimes.
Internet privacy is among the most widely discussed subjects in print and electronic media (Chamorro-Premuzic, 2014). A significant number of people are now informed of this menace. People are not comfortable giving sensitive information online. But modern lifestyle almost demands engagement with technology and modern shopping trends. People are outsourcing their lives to ...Download file to see next pagesRead More
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