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Milk - Essay Example

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The product that is advertised in this commercial is fluid milk. In coming up with this commercial, the Milk Processor Education Program (MilkPEP) aimed at increasing the consumption of…
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Download file to see previous pages There are many alternative drinks today including soda, juice and yoghurt, among others, hence affecting the consumption of fluid milk.
This commercial begins with a small African American girl sitted on a supermarket cart. While drinking juice, she is approached by a stranger who is an African American woman. The stranger appears physically unhealthy and tired. She tells the young girl that she is her from the future. The girl gives her a rather disappointed look. The stranger gives the girl a packet of milk before she magically transforms into an athlete with a healthy look. She asks the girl to keep drinking the milk. She then races with two other athletes and emerges the winner. Later, an older African American woman is seen next to the girl grabbing many milk packets and putting them in her cart.
The audience of this commercial is specifically parents, young people, and children. This is because the commercial features people of different ages. A young girl, an elderly woman, and young ladies. This could possibly mean that fluid milk is beneficial to people of all ages. There are different words that are said in this commercial, which are of great importance. When the strange African American woman approaches the young girl, she tells her that she is her (the young girl) from the future. This strange woman appears unhealthy and tired, and at this moment, the young girl was drinking juice. These words probably meant that drinking juices alone and not milk will not make the young girl grow to become healthy and energetic in future. She will appear weak as the strange woman. The young girl answered, “You are me?” with a disappointed look. This shows that everyone wants or desires to be healthy and energetic in future. Hence the young girl did not like the unhealthy appearance of the stranger.
From this commercial, the health benefits of fluid milk are unveiled at the point where the ...Download file to see next pagesRead More
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