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Do Structure Matter - Research Paper Example

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Careful designing of graphics and texts occupying multiple pages and screen must prevail in order to entice and retain the attention of readers of the…
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Download file to see previous pages In the New Yorker magazine, the designer shared the readers’ position to understand the much-needed topical matters. Additionally, the New Yorker designers attain customers’ attention by using letters and words that enhance connection, employing the use of challenging language and unbelievable revelations and statements that attract readers’ attention. The designer here therefore steps into the shoes of New Yorker Magazine readers to enable bring out their specific needs that would attract and retain their attention to the content of the magazine. The large bold typeface used help communicate the significance of a heading therefore improving readers attention. The different segments running at the top parts communicate the relevance of each topic covered from books, fiction, daily comments among other headings in bold typeface.
The magazine avoids excess use of decorative typeface. However much these have a potential of attracting customers, they may make the magazine hard to read through. This would then push readers to other easier, words, and letterforms in the magazine. This little use of decoration improves readers’ attention and retains their concentration to the contents they read (Jessica & Carolyn, 2007).
New Yorker magazine achieve tone and texture in its design through integrating lines of type, words and letterforms. Additionally, it makes good use of weight, line spacing, letter spacing and typeface to attain readers’ attention to the content of the magazine. These design quality enhances brightness and density of type that moderates tone and texture in the magazine. Tone and textures determine an order in which readers go through a text. Putting the main topic in bold and coloring of parts of the text makes them more attractive and appealing to readers irrespective of their relevance (Knight & Glaser, 2013).
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