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Numerous forms of tropes usually exist including film, fiction, and poetry and different companies usually apply different form of the same in their advertisement. For instance, Adidas AG, a German multinational corporation that is known for the designing and manufacturing clothing, sport shoes, and accessories have been using different tropes in advertising its products.
The main competitor of the Adidas Corporation is Nike. It is worth noting that these companies are having nearly the same market strength and conditions. However, it was once noted that Nike never captured the interest of the customers exhaustively. Nonetheless, Nike had brilliant executions in the market that influenced the targeted customers greatly (Diehl and Terlutter 150). They had numerous Television advertisements among other advertising campaigns. The main storyline of the Nike’s ads was pegged on it heritage of technology and innovation among other big success stories of the company. To counter interact the Nike’s poor ads and marketing strategies, Adidas created a meaningful ad with the messages including “We know then – we know now” (Adidas). Later it came up with “There is nothing between you and success, so exceed your own expectations and limitations” and finally they had the message “Earn it” (Adidas). This rhetoric message led to the obvious success of Adidas and followed by its hard work, the company bounced back into the business earning a top position above its main competitor, Nike.
Other than the rhetoric messages, Adidas also uses Television Commercials that may be classified as the film trope. The television commercials are considered to the most effective and far-reaching advertising format that Adidas uses to reach mass market. In the commercial TV ads, Adidas usually uses jingles or songs that make listeners to relate to its products effectively. It should
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nd ensuring company wide commitment, determining its own financial strength, critical evaluation of the required time period for appropriate levels of market penetration, developing appropriate pricing strategies and targeting cross border customers.
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